ŠKODA SCALA: A new name for a new compact model

15/10/2018
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.

Mladá Boleslav, 15 October 2018: Bernhard Maier, chairman of the board of ŠKODA AUTO, emphasises: "With the new ŠKODA SCALA we are proposing a new chapter in the compact class of ŠKODA. It is a completely new development that sets standards in terms of technology, safety and design in this class. Thus we are confident that SCALA has the best chance to redefine the A-segment for ŠKODA."

With SCALA, ŠKODA presents its new emotional exterior and interior design language for the first time in series production form. It already made a stir at the Paris Motor Show in the shape of VISION RS. With the new model the Czech brand also makes a big leap forward in technology and offers innovative features so far found only in the higher class segment; thus the name SCALA fits perfectly. With the new model, ŠKODA is also taking several steps forward in development, aptly embodying the ‘smart understatement’ value for which the brand is renowned for.

In addition, the new ŠKODA SCALA features another, new and unmistakable feature: the compact segment car is the first European production series model for the brand to adorn the ŠKODA lettering, engraved in single letters across the centre of the tailgate and replaces the ŠKODA logo.

Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

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