ŠKODA posts record UK sales in 2016

06/01/2017
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015. More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

The brand recorded a best-ever sales performance in True Fleet. ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015).

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

ŠKODA has announced the new range line-up, specifications and RRP pricing for the facelifted FABIA. Order books for the updated supermini are open now, with first deliveries expected in September. With a new, all-petrol engine range, boosted equipment levels, new safety systems and an even sharper look, the facelifted FABIA is set to raise sector standards once again.
ŠKODA sent racing driver Sabine Schmitz into the 'Green Hell’ for a record-breaking lap in the new ŠKODA KODIAQ vRS, before the new SUV flagship is launched. In doing so, ŠKODA has demonstrated the seven-seater SUV’s extraordinary performance, and in a teaser video has revealed the preparations that went into camouflaged KODIAQ vRS’ successful record attempt on the Nürburgring’s legendary Nordschleife. The full video will be released on 14 June, and the ŠKODA KODIAQ vRS will make its official debut in October at the 2018 Paris Motor Show.
The ŠKODA Octavia has expanded its remarkable trophy haul by clinching yet another industry title. The brand's best-selling model in the UK eclipsed all its competitors to be named Auto Trader New Car of the Year 2018. And to make it a double delight for ŠKODA, the Superb was also named Auto Trader Family Car of the Year.
ŠKODA is already known for its ability to build fantastically strong, safe and reliable cars. But now, following three-years of planning, development and testing, ŠKODA has added to its award-winning range with the addition of a bullet and blast-resistant version of the SUPERB Estate. Watch the armoured SUPERB in action here.
ŠKODA can look back on another record month: For the first time in its history, the Czech car manufacturer delivered more than 100,000 vehicles to customers in an April. With 107,100 vehicles, ŠKODA’s deliveries exceeded those of the same month last year by 10.1% (April 2017: 97,300 vehicles). In the world's largest sales market, China, the brand achieved an increase of 34%, and ŠKODA also achieved double digit growth in Eastern Europe and Russia. The SUV models KODIAQ (+164.4%) and KAROQ in particular made significant contributions to the success.
The ŠKODA Live Tour has racked up an impressive first year of results and the car manufacturer has announced that it will continue to explore new ways of using the technology. More than 2,000 online tours have been taken in the digital showroom, with three-quarters of users completely new customers to the brand.