ŠKODA posts record UK sales in 2016

06/01/2017
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015. More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

The brand recorded a best-ever sales performance in True Fleet. ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015).

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

ŠKODA’s one millionth sports utility vehicle (SUV) has rolled off the production line. The milestone vehicle is a ŠKODA KAROQ with a metallic Emerald Green finish. The Czech manufacturer’s success story in the SUV segment began in 2009 with the launch of the ŠKODA YETI. Today, the KODIAQ and KAROQ SUV model lines are two of the most important drivers of growth for the company, and the SUV campaign is an integral part of the 2025 Strategy. Of the one million SUVs produced by ŠKODA to date, more than 100,000 have found homes with UK customers.
ŠKODA’s multi-award-winning FABIA range is set to confirm its status as the best value supermini on the market with the announcement that OTR prices for the fully updated model will start from just £12,840. The revised FABIA is set to hit the UK next month with a new all-petrol line-up, hatch and estate body styles and five trim level options – including Monte Carlo and Colour Edition.
ŠKODA AUTO remains on the course for success in the first half of 2018. The carmaker increased sales revenue by 5.1% to € 9.161 billion, for the first time surpassing the €9 billion mark in the first six months of the year. Operating profit of 821 million euros remains at a high level. Deliveries to customers increased by 11.6% from January to June this year to a new record of 652,700 vehicles.
​​With the new ŠKODA KAROQ SportLine, ŠKODA will be presenting a second new variant of the compact SUV KAROQ– an even sportier version in terms of design and driving dynamics – at the Paris Motor Show 2018 in October. And to live up to its name, the ŠKODA KAROQ SportLine is offered exclusively with the most powerful 140 kW (190 PS) petrol engine in the series.
ŠKODA is expanding the ŠKODA KAROQ series: With the new ŠKODA KAROQ SCOUT, the Czech car manufacturer will be presenting an even morerugged variant of the popular compact SUV series in October at the Paris Motor Show 2018. As with all ŠKODA SCOUT models, the KAROQ SCOUT comes with four-wheel drive as standard in addition to sporting a powerful off-road look.
Not content with building one of the most luxurious, comfortable and generously equipped SUVs on the market, ŠKODA is raising the bar even higher with the launch of a new range-topping KODIAQ Laurin & Klement model.