ŠKODA posts record UK sales in 2016

06/01/2017
​ŠKODA is celebrating a record-breaking 2016 with best ever annual new car registrations in the UK.  A total of 80,372 cars were registered – up 7.6% on 2015 (74,692), giving the brand a total UK market share of 2.98% (2.84% in 2015). Every vehicle in the brand's multi award-winning model range played its part in the success.

Octavia continued to prove its pulling power as ŠKODA’s cornerstone model recorded its best-ever UK sales; 23,068 cars were registered, up 2% on 2015. More than 20% of Octavia models were badged vRS, up 18% on 2015; proving the UK’s passion for high performance models is as prevalent as ever.

ŠKODA’s flagship Superb continues to thrill new-car buyers as sales demand for the model was up an impressive 73.2%, with 10,173 registrations securing the model’s best-ever sales in the UK.

Since its launch in the UK in 2009, Yeti has built a cult status among the UK new-car buying public, and 2016 proved to be the model’s best year yet with 13,689 registrations, up 3% on 2015.

Sales for ŠKODA’s multi-award winning Fabia continued to grow with the model finding homes with 20,522 customers in 2016, up 8.5% on 2015.

ŠKODA also sold 4,826 Rapid and 8,140 Citigo models in 2016.

The brand recorded a best-ever sales performance in True Fleet. ŠKODA out-performed UK True Fleet growth by more than double to register an 11% growth on 2015 (19,295 cars). In doing so the brand secured its best-ever True Fleet market share; 3.24% (3.07% 2015).

Commenting on the record performance, Duncan Movassaghi, Director of ŠKODA UK, said: “These figures demonstrate yet again the phenomenal momentum ŠKODA is enjoying in the UK. Interest in ŠKODA cars is at a record-high. Customers have long recognised ŠKODA as a brand that delivers great quality at outstanding value for money. Now, with strong design featured on our new models, we are attracting more new customers that ever before.”

ŠKODA has announced pricing and specifications for the Kodiaq SportLine – the next exciting addition to the brand’s multi-award-winning SUV range. Set to deliver a sporting edge to the line-up, the SportLine model will be offered with six different engine and transmission options to provide customers with the broadest possible choice.
The ŠKODA Kodiaq has added to its remarkable collection of industry accolades with a new title: TopGear Magazine Family SUV of the Year. Having already been crowned one of the magazine’s Best Cars in the World in 2016, ŠKODA’s innovative seven-seater SUV has reinforced its reputation as the most complete offering in the sector with its 2017 title.
The independent European New Car Assessment Program (Euro NCAP) has assessed the ŠKODA KAROQ. The compact SUV is the Czech car manufacturer’s latest model to receive the five-star rating, making the KAROQ one of the safest compact SUVs on the road today.
Milestone reached earlier than ever
On course for a record once again: Together with its production partners worldwide ŠKODA AUTO has already produced one million vehicles this year, making it the fourth year in a row that the number of vehicles rolling off the production line has reached seven figures. Never before has this milestone been achieved as early as in October of a calendar year. The ŠKODA models OCTAVIA, FABIA and SUPERB have made the greatest contribution to this success. Additionally, the large SUV, the ŠKODA KODIAQ, promises further growth for 2017. The ŠKODA KAROQ will also provide impetus for growth. The company is currently introducing the compact SUV to the markets, thereby continuing its SUV campaign.
ŠKODA Kodiaq Scout - promo
ŠKODA’s award-winning Kodiaq range is set to earn its badges with the arrival of a new Scout model. Priced from £32,330 and positioned between the SE L and Edition models, the Scout is the first new addition to the Kodiaq range since the seven-seater SUV arrived earlier this year.
Ordering for one of 2017’s most anticipated new arrivals – the all-new ŠKODA Karoq – opens today (Tuesday 3 October). Priced from £20,875, the all-new SUV sets new standards for value, comfort and equipment in what is one of the busiest and most competitive sectors of the new car market.