• Citigo
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • ​​​​​​​​​​​15-inch Auriga black alloy wheels​​​​​​​​​
        • Lowered suspension​​
        • ​​Front and rear spoile​r​​
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • Fabia
      • FABIA Hatch
        FABIA Hatch from  11,295
        Fabia Hatch
        • ​​​​​The next step in ŠKODA’s design language
        • ​​Outstanding interior space
        • ​​​Become the designer with our Colour Concept
        • boot space330l /1150l
        • up to0mpg
        • from0g/km
      • FABIA Estate
        FABIA Estate from  13,175
        FABIA Estate
        • ​​​​The next step in ŠKODA's design language​
        • Available with a host of ‘Simply Clever’ solutions
        • ​Up to 1,395 litres of boot space​​​
        • boot space530l /1395l
        • up to589mpg
        • from88g/km
      • FABIA Monte Carlo
        FABIA Monte Carlo from  16,100
        FABIA Monte Carlo
        • ​​​​​​​​​​16" Italia black alloy wheels
        • ​LED daytime running lights
        • ​​​Pan​oramic glass roof
        • boot space330l /1150l
        • up to0mpg
        • from0g/km
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • ​​​​​​​Our new family car​​​​​​​
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,380 litres of boot space
        • boot space415l /1380l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA Hatch
        OCTAVIA Hatch from  17,195
        OCTAVIA Hatch
        • ​​​​​​​​​​​All-new bold exterior design
        • Now available with enhanced driver assistance systems
        • ​Its spacious, premium interior makes it perfect for families
      • OCTAVIA Estate
        OCTAVIA Estate from  18,395
        OCTAVIA Estate
        • ​​​​​​​​​​The hugely spacious Octavia Estate has never felt more agile​
        • Filled with the latest technology and connectivity
        • ​Available with enhanced driver assistance systems
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • ​​​​​​​​​​​Features a rugged new design
        • ​​Offers practicality and uncompromising performance
        • ​​Available with the latest technology and connectivity​
      • OCTAVIA vRS Hatch
        OCTAVIA vRS Hatch from  25,185
        OCTAVIA vRS Hatch
        • ​​​​​​​​​​​Showcases a dynamic new design
        • ​​The perfect combination of space, pace and power
        • ​​Available with enhanced driver assistance systems​
      • OCTAVIA vRS Estate
        OCTAVIA vRS Estate from  26,385
        OCTAVIA vRS Estate
        • ​​​​​​​​​Showcases a dynamic new design
        • ​​The perfect combination of space, pace and power
        • ​​Available with the latest technology and connectivity​
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • ​​Auto Express 'Best Famil​​y Car' 2015​
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • Auto Express 'Best Family Car' 2015
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Yeti
  • All-New Karoq
  • Kodiaq
      • KODIAQ
        KODIAQ from  22,190
        KODIAQ
        • ​​​​Our first car to offer seven seats
        • Design, space, functionality and connectivity​​​ combined
        • Best large SUV - WhatCar? Car of the Year 2017 awards​

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

With the ŠKODA KODIAQ SPORTLINE, the Czech car manufacturer will present an elegant, dynamic variant of its new large SUV. Design features specifically developed for the sporty model variant shape the exterior and interior. For the ŠKODA KODIAQ SPORTLINE, which will make its world premiere at the Geneva International Motor Show (7 to 19 March 2017), a choice of two petrol and two diesel engines is available.
ŠKODA has announced that ordering for the new Octavia range will open on 25 January*, with prices starting from £17,055 OTR. 
​Proving that it’s not just brand new ŠKODAs capable of bringing home the silverware, the second-generation Superb has just been named Best Used Estate Car 2017 by Diesel Car magazine.
​ŠKODA has kicked off 2017 with another remarkable haul of titles at the annual What Car? Awards. The all-new Kodiaq, Fabia Hatchback and Superb Estate all won their categories at the ceremony widely regarded as the 'Oscars' of the automotive world.
​An even more striking design, new equipment and state-of-the-art technology for assistance, infotainment and connectivity – the ŠKODA Octavia presents its new face for the first time. The comprehensive upgrade has been applied to the hatchback as well as the Estate.