• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Karoq
  • Kodiaq

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

Britain is experiencing a scorcher of a summer with temperatures soaring into the thirties during July. Forecasts are expected to stay sunny and hot, which is good news for sun-seekers but the heat can make family dogs feel very hot under the collar.
ŠKODA is getting into the summer spirit with a range of tempting new deals and offers on its range of award-winning cars. With significant deposit contributions of up to £3,000, finance rates as low as 3.9% representative APR and servicing packages, ŠKODA is turning up the heat on the competition and delivering fantastic value for money to customers.
It’s a case of another year, another haul of silverware for ŠKODA at the Auto Express New Car Awards. The brand recorded no fewer that three outright category wins - equalling its best ever performance at the Auto Express New Car Awards. The new KAROQ, KODIAQ and OCTAVIA all commanded their respective sectors, further reinforcing SKODA’s reputation for building some of the very best cars on the new car market.
ŠKODA AUTO CEO Bernhard Maier and Gurpratap Boparai, Managing Director of ŠKODA AUTO India Private Ltd, announced details of the ‘INDIA 2.0’ project at a press conference in New Delhi today.
The state-of-the-art emergency KAROQ follows on the wheels of ŠKODA’s renowned heritage of supplying emergency service vehicles that stretches back more than 110 years. The fully-converted rapid response KAROQ could play a significant role in blue light fleets over the coming years thanks to its versatility, comfort and value.

Emotion, dynamism and passion – ŠKODA combines all of these qualities with the ‘vRS’ initials. Even before its market launch, the Czech car manufacturer’s first high performance SUV, the ŠKODA KODIAQ vRS, proves that it can hold its own on the most challenging race track in the world. Racing driver Sabine Schmitz set the lap record for a seven-seater SUV at the Nürburgring’s legendary Nordschleife in the ŠKODA KODIAQ vRS, highlighting the car’s performance qualities. The KODIAQ vRS extends the range of vRS models in the ŠKODA line up.

 

A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.