• Citigo
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • ​​​​​​​​​​​15-inch Auriga black alloy wheels​​​​​​​​​
        • Lowered suspension​​
        • ​​Front and rear spoile​r​​
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • Fabia
      • FABIA Hatch
        FABIA Hatch from  11,295
        Fabia Hatch
        • ​​​​​The next step in ŠKODA’s design language
        • ​​Outstanding interior space
        • ​​​Become the designer with our Colour Concept
        • boot space330l /1150l
        • up to0mpg
        • from0g/km
      • FABIA Estate
        FABIA Estate from  13,175
        FABIA Estate
        • ​​​​The next step in ŠKODA's design language​
        • Available with a host of ‘Simply Clever’ solutions
        • ​Up to 1,395 litres of boot space​​​
        • boot space530l /1395l
        • up to589mpg
        • from88g/km
      • FABIA Monte Carlo
        FABIA Monte Carlo from  16,100
        FABIA Monte Carlo
        • ​​​​​​​​​​16" Italia black alloy wheels
        • ​LED daytime running lights
        • ​​​Pan​oramic glass roof
        • boot space330l /1150l
        • up to0mpg
        • from0g/km
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • ​​​​​​​Our new family car​​​​​​​
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,380 litres of boot space
        • boot space415l /1380l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA Hatch
        OCTAVIA Hatch from  17,195
        OCTAVIA Hatch
        • ​​​​​​​​​​​All-new bold exterior design
        • Now available with enhanced driver assistance systems
        • ​Its spacious, premium interior makes it perfect for families
      • OCTAVIA Estate
        OCTAVIA Estate from  18,395
        OCTAVIA Estate
        • ​​​​​​​​​​The hugely spacious Octavia Estate has never felt more agile​
        • Filled with the latest technology and connectivity
        • ​Available with enhanced driver assistance systems
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • ​​​​​​​​​​​Features a rugged new design
        • ​​Offers practicality and uncompromising performance
        • ​​Available with the latest technology and connectivity​
      • OCTAVIA vRS Hatch
        OCTAVIA vRS Hatch from  25,185
        OCTAVIA vRS Hatch
        • ​​​​​​​​​​​Showcases a dynamic new design
        • ​​The perfect combination of space, pace and power
        • ​​Available with enhanced driver assistance systems​
      • OCTAVIA vRS Estate
        OCTAVIA vRS Estate from  26,385
        OCTAVIA vRS Estate
        • ​​​​​​​​​Showcases a dynamic new design
        • ​​The perfect combination of space, pace and power
        • ​​Available with the latest technology and connectivity​
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • ​​Auto Express 'Best Famil​​y Car' 2015​
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • Auto Express 'Best Family Car' 2015
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Yeti
  • All-New Karoq
  • Kodiaq
      • KODIAQ
        KODIAQ from  22,190
        KODIAQ
        • ​​​​Our first car to offer seven seats
        • Design, space, functionality and connectivity​​​ combined
        • Best large SUV - WhatCar? Car of the Year 2017 awards​
      • KODIAQ Scout
        KODIAQ Scout from  32,330
        KODIAQ Scout
        • ​​Features a rugged new design
        • ​Offers practicality and uncompromising performance
        • Available with the latest technology and connectivity​

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

ŠKODA vRS: celebrating 15 years of excitement and performance
ŠKODA’s rich sporting and performance history reaches a historic milestone in 2016 with the 15th anniversary of the vRS brand in the UK. Since the first Octavia vRS arrived in showrooms back in 2001, ŠKODA has continually developed the vRS range; adding more power, performance and excitement to cars wearing the famous three letter badge.
ŠKODA's large SUV is called Kodiaq
ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA will usher in a new SUV campaign with the introduction of the Kodiaq when it makes its public debut in the second half of 2016.
ŠKODA drives forward in Auto Express Driver Power results
ŠKODA’s models continue to drive home their reliability, quality, cost, practicality and comfort credentials in the annual Auto Express Driver Power survey.
Success Story: ŠKODA and Volkswagen Celebrate 25-Year Partnership
The foundations of an exemplary success story were laid 25 years ago. The partnership between the Volkswagen Group and the Czech carmaker began on 16 April 1991. From that point on, the traditional Czech brand evolved from being a regional market leader to an internationally successful vehicle manufacturer. In the presence of Czech Prime Minister Bohuslav Sobotka, Volkswagen CEO Matthias Müller and Jaroslav Povšík, head of trade union KOVO MB, ŠKODA CEO Bernhard Maier commemorated this outstanding milestone in the company’s 121-year history today. Around 500 guests from politics, economy and society took part in the anniversary celebrations at the Laurin & Klement Forum of the ŠKODA Museum in Mladá Boleslav.
ŠKODA showers used car buyers with freebies this April
ŠKODA is offering bargain hunters incredible value on its Approved Used vehicles this April, at a series of special events across the UK.
ŠKODA: Best First Quarter and Best March in Company’s History
Recording its best first quarter and strongest single month in the company’s 121-year history, ŠKODA highlights its growth in March: Between January and March 2016, the Czech automaker delivered 276,600 vehicles to customers, which is 4.3% more than in the same period last year. Delivering 106,300 units to customers worldwide in March (March 2015: 102,100; up 4.2%), the company sold more vehicles than ever before in a single calendar month. The positive developments in the core markets of China and Europe – with double-digit growth in numerous individual markets – also contributed to their record sales figures, including the significant gains of the ŠKODA Fabia, Superb and Yeti model series.