• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
      • New FABIA
        New FABIA from  10,525
        New FABIA
        • ​The ever-popular FABIA gets a fresh new look
        • ​A new array of safety and infotainment features
        • Available to order now
        • boot space0l /0l
        • up to0l/100km
        • from0g/km
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Karoq
  • Kodiaq

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

All-new ŠKODA KAROQ - Thumb
Shortly before its world premiere, the Czech car manufacturer provides a first look at the new compact SUV ŠKODA KAROQ. ŠKODA’s new, emotive and dynamic SUV design language is easily recognisable. The ŠKODA KAROQ has a striking character and features crystalline elements that demonstrate power and robustness as well as elegance. The larger dimensions significantly enhance the ride comfort for the occupants and add to the boot’s capacity.
ŠKODA has emerged with one of its biggest haul of industry accolades in DieselCar Magazine’s annual Top 50 awards. The respected automotive title named the Kodiaq, Superb and Octavia as the best in their respective categories in its 2017 list of the best diesel cars currently on sale.

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.

ŠKODA Retailer of the year 2016
ŠKODA UK has announced the winners of its annual Retailer of the Year (ROTY) awards, held this year in Budapest.

ŠKODA's appearance at the Shanghai Motor Show 2017 (19 – 28 April) is characterized by electric change: With the Vision E study, the company provides its first brand-specific outlook on the future of individual mobility. The emotionally designed five-door SUV coupé can travel up to 500 kilometres on purely electric power and meets the level 3 requirements for autonomous driving. ŠKODA is intensively pursuing the electrification of its model range, and will be offering five purely electric models in various segments by 2025.