• Citigo
      • CITIGO 3 Door
        CITIGO 3 Door from  8,635
        CITIGO 3 door
        • ​Our smart city car​​​​​​​​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 3 Door Monte Carlo
        CITIGO 3 Door Monte Carlo from  11,170
        CITIGO 3 Door Monte Carlo
        • 15” Crux black alloy wheels
        • Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /951l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door
        CITIGO 5 Door from  8,985
        CITIGO 5 door
        • ​Our smart city car​​
        • Big on quality and value for money
        • A generous, flexible interior space
        • boot space251l /959l
        • up to0mpg
        • from0g/km
      • CITIGO 5 Door Monte Carlo
        CITIGO 5 Door Monte Carlo from  11,520
        CITIGO 5 Door Monte Carlo
        • 15” Crux black alloy wheels
        • ​Front fog lights
        • Monte Carlo styling including lowered suspension and interior and exterior features
        • boot space251l /959l
        • up to0mpg
        • from0g/km
  • New FABIA
  • Rapid
      • RAPID
        RAPID from  15,345
        RAPID
        • All-round practicality and safety for families
        • Hatchback body style with fantastic interior space
        • Up to 1490 litres of boot space
        • boot space550l /1490l
        • up to0mpg
        • from0g/km
  • Rapid Spaceback
      • RAPID SPACEBACK
        RAPID SPACEBACK from  14,410
        RAPID Spaceback
        • ​​​Dynamic and fresh design​
        • Spacious passenger leg room and boot
        • ​​Up to 1,381 litres of boot space
        • boot space415l /1381l
        • up to0mpg
        • from0g/km
  • Octavia
      • OCTAVIA
        OCTAVIA from  17,195
        OCTAVIA
        • ​Its spacious, premium interior makes it perfect for families
        • Now available with enhanced driver assistance systems
        • Estate Car of the Year - 2018 Auto Express New Car Awards
      • OCTAVIA Scout
        OCTAVIA Scout from  26,685
        OCTAVIA Scout
        • 17" Nivalis alloy wheels with anti-theft wheel bolts
        • Off-road mode and additional underbody protection
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
      • OCTAVIA vRS
        OCTAVIA vRS from  25,185
        OCTAVIA vRS
        • vRS sports styling including front bumper and grille, red brake callipers and rear diffuser
        • 3 spoke multifunction sports steering wheel with controls for radio and telephone (includes paddles if DSG)
        • 8.0” Amundsen touchscreen satellite navigation system and integrated Wi-Fi
  • Superb
      • SUPERB Hatch
        SUPERB Hatch from  20,050
        SUPERB Hatch
        • Style and space redefined
        • Our flagship family executive
        • Auto Express 'Best Famil​​y Car' 2017
        • boot space625l /1760l
        • up to0mpg
        • from0g/km
      • SUPERB Estate
        SUPERB Estate from  21,330
        SUPERB Estate
        • The most spacious and com​​fortable ŠKODA yet
        • Our flagship family executive
        • What Car? 'Best Estate Car' 2018
        • boot space660l /1950l
        • up to0mpg
        • from0g/km
  • Karoq
  • Kodiaq

ŠKODA pilot usher in new era for used car sales

26/10/2016
​ŠKODA is piloting a new approach to selling used cars to make the process more personable and more informative to customers.

The trial, which starts today at Willis Motor Company in London and lasts for three months, sees insight from previous owners used to help attract new ones. Anyone trading in and upgrading their ŠKODA will share information such as the car’s name, its personality traits and special family memories that it has helped to create.

These details will then be passed on to potential customers so they can get to know more about their new car than just its mileage and service history. If successful, ŠKODA will extend the programme across its entire retail network.

Research* conducted by ŠKODA to help shape the pilot found that a quarter (24%) of the British public think the used car industry needed a modern new approach. Of those surveyed, just 6% called it “fun” and 5% thought the sector was “innovative”.

Nick O’Neill, National Used Car Manager for ŠKODA UK, said: “Since the dawn of the automobile, the used car sales process has largely remained the same. However, as our research shows, many people feel that some change is needed.

“After buying a house, a car is the most expensive purchase that most of us will ever make. When you look round prospective homes, it can help to add appeal to a property if you see happy photos of the current owner and their family hanging on the wall. You understand that if someone can love it there, you can too. We’re applying a similar logic to the used car sales experience.”

Among the 2,000 British drivers that ŠKODA spoke to, almost a fifth (19%) described their car as “part of the family”, 40% said it had helped to create magical memories, and more than a third (36%) had given it a nickname. Nearly two fifths (39%) of the respondents said that learning more about their prospective new set of wheels from the previous owner would make the sales experience more compelling.

Dennis Willis, Proprietor of Willis Motor Company, said: “We’ve been selling used cars for more than 25 years, and I’ve seen first-hand the way that the relationship between owners and their cars has changed. People don’t just own a car now – they love it, it becomes part of them and their life. No one has done anything like this in the industry to reflect that shift: ŠKODA is breaking new ground.”

In an extension to the showroom pilot, all Willis Motor Group ŠKODA ads on Auto Trader, the UK’s largest digital automotive marketplace, will also provide the name the car has been given by its previous owner, the personality traits it exhibits, and the special memories it has helped to create.

Rakesh Patel, Commercial Director at AutoTrader, added: “In what is an increasingly competitive marketplace, it’s vital that car brands find more creative and engaging ways to target the right car buyers, at the right time; with the right message. This latest campaign for ŠKODA is a perfect example of how using our audience and creative solutions can deliver targetted, result-driven campaigns that also have scalability in mind.”

ŠKODA is offering a first glimpse of the new ŠKODA KODIAQ vRS high-performance SUV by releasing two design sketches. Several accents in gloss black accentuate the dynamic appearance of the new, top-of-the-range SUV. It’s the first time the vRS initials, which are exclusively reserved for ŠKODA’s sportiest models, have been seen on an SUV. The emotive design comes alive thanks to the interplay of elegant lines, sporty contours and the typical robust nature of an SUV. The 240 PS ŠKODA KODIAQ vRS will make its debut at the 2018 Paris Motor Show in October.
ŠKODA is continuing to whet appetites for the new ŠKODA KODIAQ vRS. Ahead of the car’s official world premiere at the 2018 Paris Motor Show in October, the Czech manufacturer is releasing yet more photographs of its features. The first SUV in the portfolio of ŠKODA vRS models impresses not only with its 240 PS diesel engine, but also with its sporty and elegant design, highlights in high-gloss black and 20-inch Xtreme alloy wheels.
Global demand for ŠKODA models continues to rise: In August, the Czech brand delivered 91,800 vehicles to customers, exceeding the previous year's result by 6.6% (August 2017: 86,100 vehicles). ŠKODA achieved particularly high growth rates in Russia (+33.5%) and China (+11.5%). Once again, the company also grew in Europe compared to the same period last year (+6.0%). The ŠKODA KAROQ, comprehensively modernised FABIA and the CITIGO achieved double-digit increases. The KODIAQ RS, KAROQ SCOUT and KAROQ SPORTLINE as well as the VISION RS concept study are celebrating their world premieres in Paris.
ŠKODA is revealing several details about its new KODIAQ RS ahead of the high-performance SUV’s official world premiere at the 2018 Paris Motor Show in October. In a video, ŠKODA is offering a preview of the car’s full-LED headlights, the virtual cockpit and the new Dynamic Sound Boost function, which accentuates the dynamic character of the ŠKODA KODIAQ RS with a meaty and even sportier sound.
The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.
With the debut of the ŠKODA VISION RS concept at the 2018 Paris Motor Show ŠKODA will provide a first glimpse of a future compact car while ringing in the next design phase for its sporting RS model range. Ahead of the world premiere in October, the Czech brand is releasing design sketches aimed at conveying a first impression of this dynamic concept car. In addition, a video illustrates how the ŠKODA VISION RS is taking shape in the design department headed by lead designer Oliver Stefani.