Mladá Boleslav, 6 May 2016 – Living alongside c.14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – are almost 3,500 Kodiak bears. The Alutiiq, the natives, call the bear Taq uka 'aq – the letter ‘q’ at the end is a characteristic of animal names. ŠKODA’s use of the letter ‘q’ creates a distinctive name for a very distinctive new ŠKODA.
At 4.70 metres long, ŠKODA’s new SUV can comfortably seat seven people and offers remarkable performance both on and off the beaten track. The hidden power of the Kodiaq can also be seen in its design – distinctive, muscular lines representing a dynamic, robust and strong appearence.
‘Discover new ground’ is the claim under which the Czech carmaker will be launching the ŠKODA Kodiaq. The model marks the beginning of the brand’s new SUV campaign, and will attract new consumer groups in the fast-growing SUV segment. The ŠKODA Kodiaq celebrates its public debut in the second half of 2016, with launch planned for early 2017.
ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power. The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.
ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the Live Tour showroom and introduces the ŠKODA models.
ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.
© ŠKODA AUTO a.s. 2018