ŠKODA's large SUV is called Kodiaq

ŠKODA's large SUV is called Kodiaq

06/05/2016
ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA will usher in a new SUV campaign with the introduction of the Kodiaq when it makes its public debut in the second half of 2016.

Mladá Boleslav, 6 May 2016 – Living alongside c.14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – are almost 3,500 Kodiak bears. The Alutiiq, the natives, call the bear Taq uka 'aq – the letter ‘q’ at the end is a characteristic of animal names. ŠKODA’s use of the letter ‘q’ creates a distinctive name for a very distinctive new ŠKODA.

At 4.70 metres long, ŠKODA’s new SUV can comfortably seat seven people and offers remarkable performance both on and off the beaten track. The hidden power of the Kodiaq can also be seen in its design – distinctive, muscular lines representing a dynamic, robust and strong appearence.

‘Discover new ground’ is the claim under which the Czech carmaker will be launching the ŠKODA Kodiaq. The model marks the beginning of the brand’s new SUV campaign, and will attract new consumer groups in the fast-growing SUV segment. The ŠKODA Kodiaq celebrates its public debut in the second half of 2016, with launch planned for early 2017.

Recording its best first quarter and strongest single month in the company’s 121-year history, ŠKODA highlights its growth in March: Between January and March 2016, the Czech automaker delivered 276,600 vehicles to customers, which is 4.3% more than in the same period last year. Delivering 106,300 units to customers worldwide in March (March 2015: 102,100; up 4.2%), the company sold more vehicles than ever before in a single calendar month. The positive developments in the core markets of China and Europe – with double-digit growth in numerous individual markets – also contributed to their record sales figures, including the significant gains of the ŠKODA Fabia, Superb and Yeti model series.
One of the most successful model series in the automotive world made its debut 20 years ago: In 1996, ŠKODA AUTO presented its Octavia saloon for the first time to international media representatives. Over the following two decades, the Octavia became a worldwide hit and is still the traditional Czech automaker’s best-selling model. The vehicle has been instrumental in the successful development of the ŠKODA brand.
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