ŠKODA's large SUV is called Kodiaq

ŠKODA's large SUV is called Kodiaq

06/05/2016
ŠKODA’s new large SUV is to be called Kodiaq. The name refers to the Kodiak bear that lives on a remote island off the southern coast of Alaska. Its spelling is derived from the language of the indigenous people – the Alutiiq. ŠKODA will usher in a new SUV campaign with the introduction of the Kodiaq when it makes its public debut in the second half of 2016.

Mladá Boleslav, 6 May 2016 – Living alongside c.14,000 people on Kodiak Island – a harsh yet fascinating landscape located off the southern coast of Alaska (57°N 153°W) – are almost 3,500 Kodiak bears. The Alutiiq, the natives, call the bear Taq uka 'aq – the letter ‘q’ at the end is a characteristic of animal names. ŠKODA’s use of the letter ‘q’ creates a distinctive name for a very distinctive new ŠKODA.

At 4.70 metres long, ŠKODA’s new SUV can comfortably seat seven people and offers remarkable performance both on and off the beaten track. The hidden power of the Kodiaq can also be seen in its design – distinctive, muscular lines representing a dynamic, robust and strong appearence.

‘Discover new ground’ is the claim under which the Czech carmaker will be launching the ŠKODA Kodiaq. The model marks the beginning of the brand’s new SUV campaign, and will attract new consumer groups in the fast-growing SUV segment. The ŠKODA Kodiaq celebrates its public debut in the second half of 2016, with launch planned for early 2017.

A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

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Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.