ŠKODA KODIAQ Supervising Final Stage at Tour de France

25/07/2016
The ŠKODA KODIAQ has been getting familiar with the Tour de France’s home straight in Paris. In the concluding stage of the race around France the new SUV by ŠKODA took over the lead of the pack. Behind the steering wheel was former Tour winner Stephen Roche.

Mladá Boleslav/Paris, 25 July 2016: The night before the KODIAQ’s high-profile appearance, ŠKODA was getting familiar with the local conditions, as on the last day of this year’s Tour the new ŠKODA KODIAQ was set to lead the racer field. With a start in Chantilly and finish in Paris, the stage stretches over 113 kilometres.

For its Tour premiere the new SUV by ŠKODA got a brand new camouflage cover in red, grey and black. The special camouflage foil with facets made of crystal-like elements matches the look of the Red Car, the ŠKODA Superb in Corrida Red. The Red Car serves as a mobile control centre of the Tour de France and is used by the race Director Christian Prudhomme.

Behind the steering wheel during the first public appearance of ŠKODA KODIAQ was former cycling professional Stephen Roche. The Irish rider triumphed in the 1987 Tour de France and currently represents the Czech manufacturer as a brand ambassador.

ŠKODA is supporting the Tour de France for the thirteenth consecutive time as the official partner. The brand is also the sponsor of the Green Jersey worn by the leader of the points classification for the second time. Simultaneously, ŠKODA acts as the official vehicle partner of the race, providing a total of 250 cars as organisational and support vehicles as well as more than 50 team cars.

The ŠKODA KODIAQ is set to make its next appearance in Paris in late September as a guest of the motor show, this time without a camouflage cover. Going on sale in early 2017, the SUV marks the beginning of ŠKODA’s world-wide SUV offensive and will be promoted under the caption ‘Discover new grounds’.

The ŠKODA KODIAQ represents all the strengths of the Czech brand, featuring a distinct design full of character, exceptionally spacious interior, high level of functionality and numerous Simply Clever solutions. At 4.7 metres in length the SUV offers the largest boot space in its class and a customisable third row of seats. Other highlights of the new ŠKODA KODIAQ include extensive connectivity options, modern driver assist systems and a future-oriented infotainment system.

ŠKODA AUTO has seamlessly continued its 2017 record results: In January, the Czech carmaker delivered 103,800 vehicles to customers worldwide, 10.7% more than in the same period last year (January 2017: 93,800), and more than in any previous January. ŠKODA models were particularly in demand in Europe (+ 13.7%), Russia (+ 26%) and India (+ 13.8%). The new SUV models KODIAQ and KAROQ made significant contributions to the success.
ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.