ŠKODA KODIAQ Supervising Final Stage at Tour de France

25/07/2016
The ŠKODA KODIAQ has been getting familiar with the Tour de France’s home straight in Paris. In the concluding stage of the race around France the new SUV by ŠKODA took over the lead of the pack. Behind the steering wheel was former Tour winner Stephen Roche.

Mladá Boleslav/Paris, 25 July 2016: The night before the KODIAQ’s high-profile appearance, ŠKODA was getting familiar with the local conditions, as on the last day of this year’s Tour the new ŠKODA KODIAQ was set to lead the racer field. With a start in Chantilly and finish in Paris, the stage stretches over 113 kilometres.

For its Tour premiere the new SUV by ŠKODA got a brand new camouflage cover in red, grey and black. The special camouflage foil with facets made of crystal-like elements matches the look of the Red Car, the ŠKODA Superb in Corrida Red. The Red Car serves as a mobile control centre of the Tour de France and is used by the race Director Christian Prudhomme.

Behind the steering wheel during the first public appearance of ŠKODA KODIAQ was former cycling professional Stephen Roche. The Irish rider triumphed in the 1987 Tour de France and currently represents the Czech manufacturer as a brand ambassador.

ŠKODA is supporting the Tour de France for the thirteenth consecutive time as the official partner. The brand is also the sponsor of the Green Jersey worn by the leader of the points classification for the second time. Simultaneously, ŠKODA acts as the official vehicle partner of the race, providing a total of 250 cars as organisational and support vehicles as well as more than 50 team cars.

The ŠKODA KODIAQ is set to make its next appearance in Paris in late September as a guest of the motor show, this time without a camouflage cover. Going on sale in early 2017, the SUV marks the beginning of ŠKODA’s world-wide SUV offensive and will be promoted under the caption ‘Discover new grounds’.

The ŠKODA KODIAQ represents all the strengths of the Czech brand, featuring a distinct design full of character, exceptionally spacious interior, high level of functionality and numerous Simply Clever solutions. At 4.7 metres in length the SUV offers the largest boot space in its class and a customisable third row of seats. Other highlights of the new ŠKODA KODIAQ include extensive connectivity options, modern driver assist systems and a future-oriented infotainment system.

Motoring review site Honest John has named the ŠKODA KODIAQ its overall 2018 Car of the Year – adding another trophy to the Czech SUV’s remarkable collection. In addition to awarding the KODIAQ its highest honour, Honest John website visitors also named the SUPERB as its Family Car of the Year for the second year in succession.
ŠKODA AUTO continues its growth course. Never before has the Czech traditional brand achieved such a strong result in terms of sales revenue, deliveries and operating profit between January and March. The manufacturer delivered 316,700 vehicles worldwide (+ 11.7%). Operating profit increased by 5.3% to 437 million euros in the same period, while sales revenue increased by 4.9% to 4.5 billion euros.
ŠKODA owners can check the status of their car with just their voice thanks to the integration of ŠKODA Connect and Amazon’s Alexa virtual personal assistant. The technology works across all devices equipped with Alexa Voice Services and allows owners to interact with their vehicles on a completely new level.
ŠKODA fleet’s latest research into the habits of company car drivers has revealed they will spend the equivalent of nearly three years of their working life in the driver’s seat.
ŠKODA UK continued to grow into 2018 with sales remaining buoyant despite the general decline in the new car market. The brand achieved a joint-record first quarter market share of 3.01 per cent (first recorded in 2014), up 0.29 per cent over the same period last year with 21,611 cars finding new homes. ŠKODA also delivered its best-ever March market share of 2.81 per cent, up from 2.43 per cent in 2017, registering 13,300 cars.
ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.