Mladá Boleslav/Paris, 25 July 2016: The night before the KODIAQ’s high-profile appearance, ŠKODA was getting familiar with the local conditions, as on the last day of this year’s Tour the new ŠKODA KODIAQ was set to lead the racer field. With a start in Chantilly and finish in Paris, the stage stretches over 113 kilometres.
For its Tour premiere the new SUV by ŠKODA got a brand new camouflage cover in red, grey and black. The special camouflage foil with facets made of crystal-like elements matches the look of the Red Car, the ŠKODA Superb in Corrida Red. The Red Car serves as a mobile control centre of the Tour de France and is used by the race Director Christian Prudhomme.
Behind the steering wheel during the first public appearance of ŠKODA KODIAQ was former cycling professional Stephen Roche. The Irish rider triumphed in the 1987 Tour de France and currently represents the Czech manufacturer as a brand ambassador.
ŠKODA is supporting the Tour de France for the thirteenth consecutive time as the official partner. The brand is also the sponsor of the Green Jersey worn by the leader of the points classification for the second time. Simultaneously, ŠKODA acts as the official vehicle partner of the race, providing a total of 250 cars as organisational and support vehicles as well as more than 50 team cars.
The ŠKODA KODIAQ is set to make its next appearance in Paris in late September as a guest of the motor show, this time without a camouflage cover. Going on sale in early 2017, the SUV marks the beginning of ŠKODA’s world-wide SUV offensive and will be promoted under the caption ‘Discover new grounds’.
The ŠKODA KODIAQ represents all the strengths of the Czech brand, featuring a distinct design full of character, exceptionally spacious interior, high level of functionality and numerous Simply Clever solutions. At 4.7 metres in length the SUV offers the largest boot space in its class and a customisable third row of seats. Other highlights of the new ŠKODA KODIAQ include extensive connectivity options, modern driver assist systems and a future-oriented infotainment system.
The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.
It’s the vRS that packs the mightiest punch ever: the new Octavia vRS 245 has just touched down in the UK. Delivering 245PS and 370Nm of torque, the new sporting flagship of the range launches with an equally headline-grabbing price that starts from £27,595.
ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power. The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.
© ŠKODA AUTO a.s. 2017