ŠKODA goes Live with first digital showroom

05/05/2017

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

On the ŠKODA website www.skoda.co.uk, prospective customers now have the possibility of engaging in an online consultation with a ŠKODA Product Host to experience the brand’s latest models. A simple button on the product homepage allows users to request an immediate call back or arrange an appointment at a time convenient to them.

“Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the ŠKODA Live Tour brings the retail experience to a digital world that is easily accessible”, says Jonathan Harris, ŠKODA New Retail Concepts Manager.

“Our ŠKODA Product Hosts in the Live Tour essentially become our customer’s eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform.

Jonathan adds: “This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a ŠKODA retailer and test drive our models for real.”

ŠKODA Live Tour utilises Whisbi’s cloud-based conversational technology to bring the real retailer experience online. Through the use of live video streaming, the customer is instantly connected to the Live Tour and a Product Host who uses a mix of smartphone camera and static cameras to showcase the details of the cars.

The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the Product Host can take them to the rear by mobile camera and demonstrate the loading space live.

During the conversation in the Live Tour, the Product Host can assist the customer in the online configuration of their desired vehicle and the search for a local ŠKODA retailer. The ŠKODA Product Host can also request an appointment for a test drive in person at the customer’s retailer of choice. The customer can input text via a chat window, for example, to confirm their name, address or email address.

The new ŠKODA Kodiaq and recently facelifted Octavia are ready for live presentation in the first online showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA Product Host can present the Kodiaq or Octavia to customers in detail, and can carry out the configuration with them directly.

ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.
Backseat bickering and sibling squabbles have been an on-going issue for parents since the invention of children. But now, thanks to the introduction of an innovative noise-cancelling front seat headrest, parents can enjoy their journeys and concentrate on driving.
ŠKODA has launched the next instalment of its Driven by Something Different series, featuring British recording artist, Paloma Faith.
ŠKODA continues to go from strength to strength in the fleet arena with a duo of awards added to the trophy cabinet last night. The ŠKODA Superb retained its title of Best Upper Medium Car for the third-year running whilst new-comer, the Karoq, entered the fleet sector in style picking up the title of Best Mid-size SUV.
ŠKODA AUTO delivered 92,800 vehicles to customers worldwide in February, an increase of 14.3% compared to the same period of the previous year (February 2017: 81,200 vehicles), and the best February result in its 123-year history. The Czech carmaker posted particularly strong growth in China (+30.6%), Germany (+17.6%), Russia (+38.6%) and Turkey (+79.3%). In addition to the international bestseller OCTAVIA, the two SUV models KAROQ and KODIAQ also made significant contributions to the strong overall result.
ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.