ŠKODA goes Live with first digital showroom

05/05/2017

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

On the ŠKODA website www.skoda.co.uk, prospective customers now have the possibility of engaging in an online consultation with a ŠKODA Product Host to experience the brand’s latest models. A simple button on the product homepage allows users to request an immediate call back or arrange an appointment at a time convenient to them.

“Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the ŠKODA Live Tour brings the retail experience to a digital world that is easily accessible”, says Jonathan Harris, ŠKODA New Retail Concepts Manager.

“Our ŠKODA Product Hosts in the Live Tour essentially become our customer’s eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform.

Jonathan adds: “This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a ŠKODA retailer and test drive our models for real.”

ŠKODA Live Tour utilises Whisbi’s cloud-based conversational technology to bring the real retailer experience online. Through the use of live video streaming, the customer is instantly connected to the Live Tour and a Product Host who uses a mix of smartphone camera and static cameras to showcase the details of the cars.

The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the Product Host can take them to the rear by mobile camera and demonstrate the loading space live.

During the conversation in the Live Tour, the Product Host can assist the customer in the online configuration of their desired vehicle and the search for a local ŠKODA retailer. The ŠKODA Product Host can also request an appointment for a test drive in person at the customer’s retailer of choice. The customer can input text via a chat window, for example, to confirm their name, address or email address.

The new ŠKODA Kodiaq and recently facelifted Octavia are ready for live presentation in the first online showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA Product Host can present the Kodiaq or Octavia to customers in detail, and can carry out the configuration with them directly.

ŠKODA’s one millionth sports utility vehicle (SUV) has rolled off the production line. The milestone vehicle is a ŠKODA KAROQ with a metallic Emerald Green finish. The Czech manufacturer’s success story in the SUV segment began in 2009 with the launch of the ŠKODA YETI. Today, the KODIAQ and KAROQ SUV model lines are two of the most important drivers of growth for the company, and the SUV campaign is an integral part of the 2025 Strategy. Of the one million SUVs produced by ŠKODA to date, more than 100,000 have found homes with UK customers.
ŠKODA’s multi-award-winning FABIA range is set to confirm its status as the best value supermini on the market with the announcement that OTR prices for the fully updated model will start from just £12,840. The revised FABIA is set to hit the UK next month with a new all-petrol line-up, hatch and estate body styles and five trim level options – including Monte Carlo and Colour Edition.
ŠKODA AUTO remains on the course for success in the first half of 2018. The carmaker increased sales revenue by 5.1% to € 9.161 billion, for the first time surpassing the €9 billion mark in the first six months of the year. Operating profit of 821 million euros remains at a high level. Deliveries to customers increased by 11.6% from January to June this year to a new record of 652,700 vehicles.
​​With the new ŠKODA KAROQ SportLine, ŠKODA will be presenting a second new variant of the compact SUV KAROQ– an even sportier version in terms of design and driving dynamics – at the Paris Motor Show 2018 in October. And to live up to its name, the ŠKODA KAROQ SportLine is offered exclusively with the most powerful 140 kW (190 PS) petrol engine in the series.
ŠKODA is expanding the ŠKODA KAROQ series: With the new ŠKODA KAROQ SCOUT, the Czech car manufacturer will be presenting an even morerugged variant of the popular compact SUV series in October at the Paris Motor Show 2018. As with all ŠKODA SCOUT models, the KAROQ SCOUT comes with four-wheel drive as standard in addition to sporting a powerful off-road look.
Not content with building one of the most luxurious, comfortable and generously equipped SUVs on the market, ŠKODA is raising the bar even higher with the launch of a new range-topping KODIAQ Laurin & Klement model.