ŠKODA goes Live with first digital showroom

05/05/2017

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

On the ŠKODA website www.skoda.co.uk, prospective customers now have the possibility of engaging in an online consultation with a ŠKODA Product Host to experience the brand’s latest models. A simple button on the product homepage allows users to request an immediate call back or arrange an appointment at a time convenient to them.

“Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the ŠKODA Live Tour brings the retail experience to a digital world that is easily accessible”, says Jonathan Harris, ŠKODA New Retail Concepts Manager.

“Our ŠKODA Product Hosts in the Live Tour essentially become our customer’s eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform.

Jonathan adds: “This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a ŠKODA retailer and test drive our models for real.”

ŠKODA Live Tour utilises Whisbi’s cloud-based conversational technology to bring the real retailer experience online. Through the use of live video streaming, the customer is instantly connected to the Live Tour and a Product Host who uses a mix of smartphone camera and static cameras to showcase the details of the cars.

The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the Product Host can take them to the rear by mobile camera and demonstrate the loading space live.

During the conversation in the Live Tour, the Product Host can assist the customer in the online configuration of their desired vehicle and the search for a local ŠKODA retailer. The ŠKODA Product Host can also request an appointment for a test drive in person at the customer’s retailer of choice. The customer can input text via a chat window, for example, to confirm their name, address or email address.

The new ŠKODA Kodiaq and recently facelifted Octavia are ready for live presentation in the first online showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA Product Host can present the Kodiaq or Octavia to customers in detail, and can carry out the configuration with them directly.

ŠKODA is continuing to whet appetites for the new ŠKODA KODIAQ vRS. Ahead of the car’s official world premiere at the 2018 Paris Motor Show in October, the Czech manufacturer is releasing yet more photographs of its features. The first SUV in the portfolio of ŠKODA vRS models impresses not only with its 240 PS diesel engine, but also with its sporty and elegant design, highlights in high-gloss black and 20-inch Xtreme alloy wheels.
Global demand for ŠKODA models continues to rise: In August, the Czech brand delivered 91,800 vehicles to customers, exceeding the previous year's result by 6.6% (August 2017: 86,100 vehicles). ŠKODA achieved particularly high growth rates in Russia (+33.5%) and China (+11.5%). Once again, the company also grew in Europe compared to the same period last year (+6.0%). The ŠKODA KAROQ, comprehensively modernised FABIA and the CITIGO achieved double-digit increases. The KODIAQ RS, KAROQ SCOUT and KAROQ SPORTLINE as well as the VISION RS concept study are celebrating their world premieres in Paris.
ŠKODA is revealing several details about its new KODIAQ RS ahead of the high-performance SUV’s official world premiere at the 2018 Paris Motor Show in October. In a video, ŠKODA is offering a preview of the car’s full-LED headlights, the virtual cockpit and the new Dynamic Sound Boost function, which accentuates the dynamic character of the ŠKODA KODIAQ RS with a meaty and even sportier sound.
The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.
With the debut of the ŠKODA VISION RS concept at the 2018 Paris Motor Show ŠKODA will provide a first glimpse of a future compact car while ringing in the next design phase for its sporting RS model range. Ahead of the world premiere in October, the Czech brand is releasing design sketches aimed at conveying a first impression of this dynamic concept car. In addition, a video illustrates how the ŠKODA VISION RS is taking shape in the design department headed by lead designer Oliver Stefani.
The new ŠKODA KODIAQ vRS will make its world premiere at the 2018 Paris Motor Show in October. The Czech brand has released the first two official pictures, offering a sneak preview of the first SUV in its vRS portfolio and a glance at the new vRS logo. The seven seat KODIAQ vRS is powered by a 239-PS TDI biturbo engine - the most powerful production diesel engine in ŠKODA’s history.