LED rear lights
Climate control air conditioning
Monte Carlo logo and exterior styling including rear spoiler, rear diffuser, front grille and door mirrors in black
ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the Live Tour showroom and introduces the ŠKODA models.
On the ŠKODA website www.skoda.co.uk, prospective customers now have the possibility of engaging in an online consultation with a ŠKODA Product Host to experience the brand’s latest models. A simple button on the product homepage allows users to request an immediate call back or arrange an appointment at a time convenient to them.
“Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the ŠKODA Live Tour brings the retail experience to a digital world that is easily accessible”, says Jonathan Harris, ŠKODA New Retail Concepts Manager.
“Our ŠKODA Product Hosts in the Live Tour essentially become our customer’s eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform.
Jonathan adds: “This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a ŠKODA retailer and test drive our models for real.”
ŠKODA Live Tour utilises Whisbi’s cloud-based conversational technology to bring the real retailer experience online. Through the use of live video streaming, the customer is instantly connected to the Live Tour and a Product Host who uses a mix of smartphone camera and static cameras to showcase the details of the cars.
The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the Product Host can take them to the rear by mobile camera and demonstrate the loading space live.
During the conversation in the Live Tour, the Product Host can assist the customer in the online configuration of their desired vehicle and the search for a local ŠKODA retailer. The ŠKODA Product Host can also request an appointment for a test drive in person at the customer’s retailer of choice. The customer can input text via a chat window, for example, to confirm their name, address or email address.
The new ŠKODA Kodiaq and recently facelifted Octavia are ready for live presentation in the first online showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA Product Host can present the Kodiaq or Octavia to customers in detail, and can carry out the configuration with them directly.
At the 2018 Paris Motor Show, ŠKODA will be presenting itself not just as sporty and sustainable, but also as a mobility services provider. The Czech brand is inviting the show’s visitors to a special digital experience from 2 to 14 October: At the ŠKODA stand in the User Experience corner, they can go through a fictional day as an avatar that they have created themselves and be guided through tailor-made digital offers.
With the VISION RS concept study ŠKODA offers a look ahead in Paris, presenting a future compact car and the next stage of development for the sporty RS family. A family that now includes its first ever SUV – the ŠKODA KODIAQ vRS. The SCOUT and SPORTLINE variants expand the range for the ŠKODA KAROQ compact SUV.
© ŠKODA AUTO a.s. 2018