ŠKODA goes Live with first digital showroom

05/05/2017

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

On the ŠKODA website www.skoda.co.uk, prospective customers now have the possibility of engaging in an online consultation with a ŠKODA Product Host to experience the brand’s latest models. A simple button on the product homepage allows users to request an immediate call back or arrange an appointment at a time convenient to them.

“Customers are seeking convenience and excellent service when looking to make a car purchase, and with more and more people doing their research online ahead of going to the showroom, the ŠKODA Live Tour brings the retail experience to a digital world that is easily accessible”, says Jonathan Harris, ŠKODA New Retail Concepts Manager.

“Our ŠKODA Product Hosts in the Live Tour essentially become our customer’s eyes and ears and use a series of static and handheld cameras to give the retailer experience all through an online platform.

Jonathan adds: “This is an important step for the brand and the future of automotive retail and how we interact with customers. Once we have opened up dialogue with the customers in the online environment, we then encourage them to visit a ŠKODA retailer and test drive our models for real.”

ŠKODA Live Tour utilises Whisbi’s cloud-based conversational technology to bring the real retailer experience online. Through the use of live video streaming, the customer is instantly connected to the Live Tour and a Product Host who uses a mix of smartphone camera and static cameras to showcase the details of the cars.

The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the Product Host can take them to the rear by mobile camera and demonstrate the loading space live.

During the conversation in the Live Tour, the Product Host can assist the customer in the online configuration of their desired vehicle and the search for a local ŠKODA retailer. The ŠKODA Product Host can also request an appointment for a test drive in person at the customer’s retailer of choice. The customer can input text via a chat window, for example, to confirm their name, address or email address.

The new ŠKODA Kodiaq and recently facelifted Octavia are ready for live presentation in the first online showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA Product Host can present the Kodiaq or Octavia to customers in detail, and can carry out the configuration with them directly.

ŠKODA has continued to grow in the first half of the year. The long-established Czech brand recorded 585,000 deliveries to customers worldwide in the first six months – thus surpassing last year’s record result by 2.8 per cent (January to June 2016: 569,400 vehicles). 105,200 deliveries in June are also an all-time peak in sales (June 2016: 98,800 vehicles). Positive development in the core market, Europe, and a two-digit rise in deliveries in Russia contribute to the record result, as do the significant increases in deliveries for the ŠKODA FABIA and SUPERB model ranges. With 27,100 deliveries since February, the new ŠKODA KODIAQ SUV is having a successful start in markets worldwide.
ŠKODA UK has launched petrol engine variants of the highly popular Octavia and Superb SE Tech models for fleet customers. Cost, practicality and safety are key components in the make-up of the models, designed with business customers in mind.
Where would you go with £500 worth of free fuel? The seaside? The big city? The countryside? That’s the question ŠKODA buyers will be asking themselves if they take advantage of the brand’s Big Event offer that runs from 4-17 July. That’s because customers ordering a new Citigo, Fabia, Rapid, Rapid Spaceback, Octavia, Yeti or Superb during the Big Event promotion period will receive a £500 fuel voucher that will allow them to enjoy their first unforgettable miles ‘on the house’.
Following record sales performance for ŠKODA fleet over the past year, two senior appointments have been made to continue the growth of True Fleet. Matt Hattersley has been appointed as national fleet sales manager and James Watson as regional contract & leasing manager for the south.
ŠKODA is upgrading the smallest member of its model range. The ŠKODA CITIGO is being launched with three or five doors and many new design, technology and equipment features. The city car stands out in the crowd. The front, side and rear sections display precise shapes, defined edges and smooth surfaces. Instantly recognisable as an attractive, modern and practical city runabout. The ŠKODA CITIGO embodies modern technology and modern urban mobility.
The ŠKODA Citigo has been named the UK’s Safest Used First Car 2017 by Co-op Insurance, in partnership with UK safety organisation Thatcham Research. Created to highlight the safest and most protective used car options for first time buyers, the award is the first of its kind in the UK.