ŠKODA Gears Up For The Tour of Britain

ŠKODA Gears Up For The Tour of Britain

07/09/2015
ŠKODA UK will mark its fourth successive year as the official car partner of the Tour of Britain by providing a fleet of vehicles to ensure the event’s seamless running.

Milton Keynes, 07 September 2015: The race kicks off in Wrexham on Monday, 7 September, and will finish in London six days later. Throughout that time, a fleet of 50 ŠKODAs will support the world-class riders and their teams.

As well as Octavia, Yeti and Fabia, the ŠKODA collective will include the stylish new Superb, more than a week ahead of its launch in retailers’ showrooms.

ŠKODA UK is also the exclusive sponsor of the King of the Mountain stages at Pen y Pas, Nick o Pendal and Barking Tye. At these locations, a ŠKODA team will provide free coffee and cake to spectators embracing the last of the British summer.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: "ŠKODA’s ongoing partnership with the Tour of Britain is testimony to our support for cycling. The company started as a bike manufacturer 120 years ago and cycling continues to play a key part in our company today."

"We’re really excited to show off the new Superb to the country’s growing band of cycling enthusiasts. With its cavernous boot and optional internal bike rack, it’s the perfect union between two and four wheels. The gruelling course should offer the perfect chance to demonstrate the high standards to which all our vehicles are designed and engineered."

As well as its sponsorship of UK events such as the Tour of Britain, RideLondon and the Women’s Tour, ŠKODA provides backing to the sport on a global scale. This year alone, the brand has been a key funder of the Tour de France, the Giro d’Italia, Vuelta Espana and the UCI World Road Championships.

To find out more, visit www.skoda.co.uk/cycling, and to win exclusive Tour of Britain prizes, follow @ŠKODAUKCycling on Twitter.

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20 years ago, on 3 September 1996, former Czech President Vaclav Havel gave the starting signal for the production of the ŠKODA OCTAVIA in the newly opened part of the plant at the company's headquarters. This also marked the beginning of a unique success story: Over the following two decades, the ŠKODA OCTAVIA became a worldwide bestseller and is still the best selling model of the brand from Mladá Boleslav. The popular compact car paved the way for ŠKODA’s success.
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