ŠKODA Gears Up For The Tour of Britain

ŠKODA Gears Up For The Tour of Britain

07/09/2015
ŠKODA UK will mark its fourth successive year as the official car partner of the Tour of Britain by providing a fleet of vehicles to ensure the event’s seamless running.

Milton Keynes, 07 September 2015: The race kicks off in Wrexham on Monday, 7 September, and will finish in London six days later. Throughout that time, a fleet of 50 ŠKODAs will support the world-class riders and their teams.

As well as Octavia, Yeti and Fabia, the ŠKODA collective will include the stylish new Superb, more than a week ahead of its launch in retailers’ showrooms.

ŠKODA UK is also the exclusive sponsor of the King of the Mountain stages at Pen y Pas, Nick o Pendal and Barking Tye. At these locations, a ŠKODA team will provide free coffee and cake to spectators embracing the last of the British summer.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: "ŠKODA’s ongoing partnership with the Tour of Britain is testimony to our support for cycling. The company started as a bike manufacturer 120 years ago and cycling continues to play a key part in our company today."

"We’re really excited to show off the new Superb to the country’s growing band of cycling enthusiasts. With its cavernous boot and optional internal bike rack, it’s the perfect union between two and four wheels. The gruelling course should offer the perfect chance to demonstrate the high standards to which all our vehicles are designed and engineered."

As well as its sponsorship of UK events such as the Tour of Britain, RideLondon and the Women’s Tour, ŠKODA provides backing to the sport on a global scale. This year alone, the brand has been a key funder of the Tour de France, the Giro d’Italia, Vuelta Espana and the UCI World Road Championships.

To find out more, visit www.skoda.co.uk/cycling, and to win exclusive Tour of Britain prizes, follow @ŠKODAUKCycling on Twitter.

ŠKODA is enhancing the elegant and affordable family favourites ŠKODA RAPID and ŠKODA RAPID SPACEBACK with numerous innovations. New lighting systems ensure even greater safety. Passengers are 'always online' thanks to an available WLAN hotspot. The new programme includes two efficient 1.0-TSI engines with three cylinders. The upgraded models will be presented to the public for the first time at the Geneva International Motor Show (7 – 19 March, 2017).

​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

With the ŠKODA KODIAQ SPORTLINE, the Czech car manufacturer will present an elegant, dynamic variant of its new large SUV. Design features specifically developed for the sporty model variant shape the exterior and interior. For the ŠKODA KODIAQ SPORTLINE, which will make its world premiere at the Geneva International Motor Show (7 to 19 March 2017), a choice of two petrol and two diesel engines is available.
ŠKODA has announced that ordering for the new Octavia range will open on 25 January*, with prices starting from £17,055 OTR. 
​Proving that it’s not just brand new ŠKODAs capable of bringing home the silverware, the second-generation Superb has just been named Best Used Estate Car 2017 by Diesel Car magazine.