ŠKODA DESIGN: Clear and emotive design language inspired by Czech crystal glass art

24/03/2017

ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.

“Within just a few years, ŠKODA’s new design language has already yielded a number of sensational design studies which point towards the future of our brand,” said Karl Neuhold, Head of Exterior Design at ŠKODA. “Our objectives are clearly defined and we are now ready to present the next step.”

With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the ŠKODA DESIGN DNA demonstrates a strikingly clear and particularly distinct style. This DNA is an expression of the timeless elegance and modern functionality that is typical for ŠKODA cars. Equally characteristic are the powerful contours, which set the stage for a sensational interplay between light and shade that conveys dynamism and emotiveness. Crystalline structures can also be seen in headlights, tail lights and other features. Their crystalline, three-dimensional design gives them a high-quality character defined by modern technology and particular finesse.

Czech crystal glass art is internationally renowned and steeped in tradition. It combines classic manufacturing processes with modern aesthetics. Thus ŠKODA DESIGN pays respect to the cultural heritage of the brand’s homeland and pays tribute to the artists who create sculptures of timeless beauty through precision craftsmanship and attention to detail. To a large extent, their ability to produce high-quality, emotive works of art from simple, clear shapes chimes with the fundamental values of the Czech car brand, whose vehicles harmoniously combine aesthetics and functionality.

With this awareness of tradition and heritage, ŠKODA has developed a design language that distinguishes the brand and has already been applied to numerous concept studies. Charting its progress from the ŠKODA VISION D design study in 2011 through to the ŠKODA VISION C (2014) and ŠKODA VISION S (2016) concepts reveals a continuous development that is also reflected in the appearance of the brand’s most recent models and which will also decisively shape design at ŠKODA in future. In the near future, another concept study will enable ŠKODA to underline the constant evolution of the ŠKODA DESIGN.

A short video about ŠKODA’s crystal design can be watched here

ŠKODA AUTO has seamlessly continued its 2017 record results: In January, the Czech carmaker delivered 103,800 vehicles to customers worldwide, 10.7% more than in the same period last year (January 2017: 93,800), and more than in any previous January. ŠKODA models were particularly in demand in Europe (+ 13.7%), Russia (+ 26%) and India (+ 13.8%). The new SUV models KODIAQ and KAROQ made significant contributions to the success.
ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.