ŠKODA DESIGN: Clear and emotive design language inspired by Czech crystal glass art

24/03/2017

ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.

“Within just a few years, ŠKODA’s new design language has already yielded a number of sensational design studies which point towards the future of our brand,” said Karl Neuhold, Head of Exterior Design at ŠKODA. “Our objectives are clearly defined and we are now ready to present the next step.”

With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the ŠKODA DESIGN DNA demonstrates a strikingly clear and particularly distinct style. This DNA is an expression of the timeless elegance and modern functionality that is typical for ŠKODA cars. Equally characteristic are the powerful contours, which set the stage for a sensational interplay between light and shade that conveys dynamism and emotiveness. Crystalline structures can also be seen in headlights, tail lights and other features. Their crystalline, three-dimensional design gives them a high-quality character defined by modern technology and particular finesse.

Czech crystal glass art is internationally renowned and steeped in tradition. It combines classic manufacturing processes with modern aesthetics. Thus ŠKODA DESIGN pays respect to the cultural heritage of the brand’s homeland and pays tribute to the artists who create sculptures of timeless beauty through precision craftsmanship and attention to detail. To a large extent, their ability to produce high-quality, emotive works of art from simple, clear shapes chimes with the fundamental values of the Czech car brand, whose vehicles harmoniously combine aesthetics and functionality.

With this awareness of tradition and heritage, ŠKODA has developed a design language that distinguishes the brand and has already been applied to numerous concept studies. Charting its progress from the ŠKODA VISION D design study in 2011 through to the ŠKODA VISION C (2014) and ŠKODA VISION S (2016) concepts reveals a continuous development that is also reflected in the appearance of the brand’s most recent models and which will also decisively shape design at ŠKODA in future. In the near future, another concept study will enable ŠKODA to underline the constant evolution of the ŠKODA DESIGN.

A short video about ŠKODA’s crystal design can be watched here

ŠKODA launches specially configured Kodiaq SE Technology for business customers. Combining sleek design, ample interior space and simply clever innovations ensures the latest addition to the Kodiaq range is an ideal companion for business users.
All-new ŠKODA KAROQ - Thumb
Shortly before its world premiere, the Czech car manufacturer provides a first look at the new compact SUV ŠKODA KAROQ. ŠKODA’s new, emotive and dynamic SUV design language is easily recognisable. The ŠKODA KAROQ has a striking character and features crystalline elements that demonstrate power and robustness as well as elegance. The larger dimensions significantly enhance the ride comfort for the occupants and add to the boot’s capacity.
ŠKODA has emerged with one of its biggest haul of industry accolades in DieselCar Magazine’s annual Top 50 awards. The respected automotive title named the Kodiaq, Superb and Octavia as the best in their respective categories in its 2017 list of the best diesel cars currently on sale.

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.

ŠKODA Retailer of the year 2016
ŠKODA UK has announced the winners of its annual Retailer of the Year (ROTY) awards, held this year in Budapest.