ŠKODA DESIGN: Clear and emotive design language inspired by Czech crystal glass art

24/03/2017

ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.

“Within just a few years, ŠKODA’s new design language has already yielded a number of sensational design studies which point towards the future of our brand,” said Karl Neuhold, Head of Exterior Design at ŠKODA. “Our objectives are clearly defined and we are now ready to present the next step.”

With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the ŠKODA DESIGN DNA demonstrates a strikingly clear and particularly distinct style. This DNA is an expression of the timeless elegance and modern functionality that is typical for ŠKODA cars. Equally characteristic are the powerful contours, which set the stage for a sensational interplay between light and shade that conveys dynamism and emotiveness. Crystalline structures can also be seen in headlights, tail lights and other features. Their crystalline, three-dimensional design gives them a high-quality character defined by modern technology and particular finesse.

Czech crystal glass art is internationally renowned and steeped in tradition. It combines classic manufacturing processes with modern aesthetics. Thus ŠKODA DESIGN pays respect to the cultural heritage of the brand’s homeland and pays tribute to the artists who create sculptures of timeless beauty through precision craftsmanship and attention to detail. To a large extent, their ability to produce high-quality, emotive works of art from simple, clear shapes chimes with the fundamental values of the Czech car brand, whose vehicles harmoniously combine aesthetics and functionality.

With this awareness of tradition and heritage, ŠKODA has developed a design language that distinguishes the brand and has already been applied to numerous concept studies. Charting its progress from the ŠKODA VISION D design study in 2011 through to the ŠKODA VISION C (2014) and ŠKODA VISION S (2016) concepts reveals a continuous development that is also reflected in the appearance of the brand’s most recent models and which will also decisively shape design at ŠKODA in future. In the near future, another concept study will enable ŠKODA to underline the constant evolution of the ŠKODA DESIGN.

A short video about ŠKODA’s crystal design can be watched here

The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.

​It’s the vRS that packs the mightiest punch ever: the new Octavia vRS 245 has just touched down in the UK. Delivering 245PS and 370Nm of torque, the new sporting flagship of the range launches with an equally headline-grabbing price that starts from £27,595.

ŠKODA has produced the 500,000th third-generation FABIA in Mladá Boleslav today. At the same time, the manufacturer is celebrating another milestone: the four millionth ŠKODA FABIA since the series debuted in 1999. The jubilee vehicle is a ŠKODA FABIA COMBI with a 1.0 TSI petrol engine and an automatic DSG transmission in moon-white. With 91,400 deliveries in the first five months of 2017, the popular small car is currently ranked second on the ŠKODA bestseller list behind the OCTAVIA.
​Milton Keynes, 14 June 2017. ŠKODA has secured a hat-trick of titles at the Tow Car Awards 2017. Confirming the brand's products as some of the best all-rounders for owners who need to tow, the awards went to the Superb and the recently updated new Octavia.
​ŠKODA's deliveries increased by 2.4% to 99,000 units in May (May 2016: 96,700 vehicles), making it the best May in the company's history. The traditional Czech brand made significant gains particularly in Europe and India. ŠKODA promises further growth impetus from the current SUV campaign: The ŠKODA KODIAQ – the brand's first new SUV model – has been successfully launched on the markets; 7500 units were delivered to customers in May. The new compact ŠKODA KAROQ SUV, which was presented to the public for the first time in Stockholm in May, will follow in the fourth quarter of 2017.

ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power.  The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.