ŠKODA continues on path to success in August

13/09/2016
ŠKODA’s global deliveries in August increased to 80,700 vehicles. Compared to the same period last year, this represents growth of 14.2% (August 2015: 70,700 vehicles). Thus, the traditional Czech brand has continued its growth trend. The top model ŠKODA Superb and the ŠKODA Rapid in particular contributed to the brand’s success.

“In August ŠKODA once again continued along the sustained growth path,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “Sales of ŠKODA’s flagship Superb more than doubled, highlighting that we are winning over new consumer groups with our model range.” ŠKODA is also pursuing this goal with the ŠKODA Kodiaq recently presented in Berlin. With this large SUV, the brand from Mladá Boleslav will significantly strengthen its position in the important SUV segment. The market launch is set for February 2017.

In Western Europe, ŠKODA grew by 7% in August with 29,000 vehicles delivered (August 2015: 27,100). In Germany, the traditional Czech brand delivered 12,100 vehicles (up 3.6%). ŠKODA recorded double-digit growth in numerous countries, including France (1,600 vehicles; up 20.8%), Italy (900 vehicles; up 28.7%), the Netherlands (1,500 vehicles; up 62.9%), Austria (1,600 vehicles; up 48.8%), Portugal (200 vehicles; up 11.9%) and Sweden (1,200 vehicles; up 19.4%).

ŠKODA recorded modest growth in Central Europe where 13,100 customers received their new ŠKODA – compared with the same month last year this represents an increase of 6.9%. In the domestic market – the Czech Republic – ŠKODA delivered 6,400 vehicles (August 2015: 6,700 vehicles; down 5.0%). The brand achieved significant growth in Poland (4,100 vehicles; up 41.8%) and Croatia (200 vehicles; up 71.0%).

In Eastern Europe, excluding Russia, 2,400 ŠKODA vehicles reached their new owners (August 2015: 2,300 vehicles; up 5.4%). In Russia, ŠKODA deliveries rose by 5.9% to 4,600 vehicles (August 2015: 4,300 vehicles).

The success in Turkey and Israel continues: ŠKODA delivered 2,000 vehicles in August in Turkey, representing an increase of 39.0% (August 2015: 1,400 vehicles). ŠKODA achieved a similarly strong result in Israel, delivering 1,300 vehicles (August 2015: 1,200 vehicles; up 7.8%).

In China – ŠKODA’s strongest global market – the brand achieved a significant increase over the same period last year: A total of 26,000 vehicles were delivered, representing an increase of 36.1%.

 

ŠKODA deliveries to customers in August 2016 (in units, rounded off, listed by model; +/- in % compared to August 2015):


ŠKODA Citigo (sold only in Europe: 2,700; +3.0%)
ŠKODA Fabia (13,900; -2.8 %)
ŠKODA Rapid (17,400; +38.0 %)
ŠKODA Octavia (30,800; +2.9 %)
ŠKODA Superb (9,200; +144.1 %)
ŠKODA Yeti (6,700; -2.5 %)

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A detailed report from the record breaking-lap with the video and photo-gallery, as well as the article with interviews with Sabine Schmitz and František Drábek, can be found on ŠKODA Storyboard. The material is freely downloadable and useable in media.