Milton Keynes, 11 March 2016 -The location in North London, dubbed ‘Colour Corner‘, features a palate proven to invoke a range of positive emotions, according to leading applied colour psychology expert Karen Haller.
With the cold weather set to continue over the next few weeks, ŠKODA worked with felt artist Louise Evans to transform a street back into the colours of nature; the first of its kind. Leaves are placed on sparse weather-beaten trees, flowers arrive in a burst of technicolour, creeping up from patches of soil and through tiny gaps in paving slabs, and even luminous birds, bees and insects can be spotted nestling into the landscape.
The artwork, designed to celebrate the arrival of ŠKODA‘s new Colour Edition Fabia and Citigo models on sale now, features shades all witnessed in nature that, when combined, contribute to feelings of happiness.
Karen Haller, an applied colour psychology expert, says: “When our eyes take in colour, unconscious messages are sent to our brain to evoke emotion. When it comes to creating colour palettes, mother nature creates the perfect colour combinations influencing how we feel and behave. Colour can fill us with joy and happiness and even go so far as helping with feelings of depression.
“There is an energy around springtime that doesn’t happen at any other time of year. ŠKODA‘s explosion of colour drew an incredible reaction from passers-by of all ages, proving we are in need of an injection of colour after the long grey winter.“
Karen Haller explains how each colour featured in ŠKODA’s ‘Colour Corner‘ contributes to positive emotions:
Blues: cobalt, denim pacific, sky aqua, teal and turquoise"This is the world’s favourite colour; depending on the tone blue can evoke a combination of invigorating, energising and calming emotions.“
Reds: bright red and deep garnet red"There’s nothing shy or retiring about the colour red. Bursting with energy, this colour is a firecracker and will definitely invoke feelings of spontaneity and excitement.“
Yellows: bright lemon yellow and sunflower yellow"Yellow is the colour that represents happiness and how we feel when the sun shines. Yellow is confidence boosting, lifting the spirits and making everyone smile.“
Pinks: magenta, fuchsia, cerise"Pink is about expressing a more feminine or softer side. Tones of magenta, fuchsia and cerise are full of assertiveness and attitude.“
Orange: bright and tangerine"Orange is the colour that expresses joy and fun. Orange is the colour to help bring out your playful, fun side.“
Greens: emerald, leaf, fern and moss"Tones of green provide inner happiness through peace, balance and harmony – the basis of nature.“
The new ŠKODA Fabia and Citigo Colour Edition builds on the strengths of the award-winning models by delivering even better value for money and marrying striking looks with a generous equipment list. Customers can choose from a range of eye-catching colour combinations.
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About the artistThe unique felt designs for Colour Corner took six weeks to create in Louise Evans‘ (AKA Felt Mistress) studio in North Wales and were constructed over several hours at its location in Islington, North London. Originally trained in fashion design and millinery, Louise brings many skills learnt through years of work as a couture dress maker to this impressive piece of work for ŠKODA.
ŠKODA is encouraging the uptake of latest generation, lower-emission new cars by today launching a new scrappage scheme for Euro 1 to 4 emissions standards vehicles. Under the terms of the ŠKODA programme all qualifying vehicles will be permanently taken off the road and scrapped.
© ŠKODA AUTO a.s. 2017