Rain dodgers rejoice as ŠKODA’s built-in brolly introduced on Citigo, Fabia and Octavia

02/08/2016
​It’s not just pop star Rihanna offering the great British public the opportunity to “stand under my umbrella”, ŠKODA is extending that generosity with the introduction of the brand’s acclaimed built-in brolly across even more models in the range.

ŠKODA’s integrated umbrellas have been the saviour of deluge-dodging Superb drivers for more than 15 years. Neatly incorporated into the doors, they remain one of the Superb’s most talked-about features. Indeed, the feature has proved such a hit with British drivers that ŠKODA has developed new storage systems and umbrellas for the Citigo, Fabia and Octavia ranges.

Citigo and Fabia buyers will be able to enjoy year-round protection from the elements if they opt for SE models upwards, with both models fitted with a neat under-seat storage tray and a single umbrella. Octavia buyers also get to enjoy the benefit of the new umbrella and storage system as a £25 option on SE models and above. As with the brollies fitted to the new Superb, the umbrellas have an anti-bacterial coating and sit in a ventilated tray with a water-repellent lining.

The new umbrella systems will be available on all new Citigo, Fabia and Octavia models ordered from 8 August 2016.

The news is certain to be welcomed by British motorists, who, on average experience 133 days of rainfall every year and can expect to be drenched by 885mm of rain, hail, sleet and snow during an average year (Source: Met Office).

ŠKODA’s history of offering hand-held rain protection is rivalled only by a certain British luxury car brand. Although special coach-built Superb models of the 1930s often featured built-in umbrellas, it was the first new-era Superb of 2001 that offered the feature as standard. Since then, the built-in umbrella has been an integral part of ŠKODA’s Simply Clever package for the Superb. The current model features two brollies neatly incorporated into the front door structures and is offered as standard from SE models upwards.

    Fascinating umbrella facts:
  • The word umbrella derives from the Latin umbra, meaning shaded or shadow.
  • Kersey’s Dictionary, published in 1708, describes an umbrella as a "screen commonly used by women to keep off rain"
  • The first lightweight folding umbrella in Europe was introduced in 1710 by French entrepreneur Jean Marius
  • National Umbrella Day is held on February 10 each year around the world

ŠKODA is already known for its ability to build fantastically strong, safe and reliable cars. But now, following three-years of planning, development and testing, ŠKODA has added to its award-winning range with the addition of a bullet and blast-resistant version of the SUPERB Estate. Watch the armoured SUPERB in action here.
ŠKODA can look back on another record month: For the first time in its history, the Czech car manufacturer delivered more than 100,000 vehicles to customers in an April. With 107,100 vehicles, ŠKODA’s deliveries exceeded those of the same month last year by 10.1% (April 2017: 97,300 vehicles). In the world's largest sales market, China, the brand achieved an increase of 34%, and ŠKODA also achieved double digit growth in Eastern Europe and Russia. The SUV models KODIAQ (+164.4%) and KAROQ in particular made significant contributions to the success.
The ŠKODA Live Tour has racked up an impressive first year of results and the car manufacturer has announced that it will continue to explore new ways of using the technology. More than 2,000 online tours have been taken in the digital showroom, with three-quarters of users completely new customers to the brand.
ŠKODA has once again proved itself to be the brand to beat by dominating the 2018 DieselCar and EcoCar Top 50. The Czech brand was named as class winner in no fewer than four key categories and topped more sectors than any other manufacturer in the influential annual chart.
Motoring review site Honest John has named the ŠKODA KODIAQ its overall 2018 Car of the Year – adding another trophy to the Czech SUV’s remarkable collection. In addition to awarding the KODIAQ its highest honour, Honest John website visitors also named the SUPERB as its Family Car of the Year for the second year in succession.
ŠKODA AUTO continues its growth course. Never before has the Czech traditional brand achieved such a strong result in terms of sales revenue, deliveries and operating profit between January and March. The manufacturer delivered 316,700 vehicles worldwide (+ 11.7%). Operating profit increased by 5.3% to 437 million euros in the same period, while sales revenue increased by 4.9% to 4.5 billion euros.