Rain dodgers rejoice as ŠKODA’s built-in brolly introduced on Citigo, Fabia and Octavia

02/08/2016
​It’s not just pop star Rihanna offering the great British public the opportunity to “stand under my umbrella”, ŠKODA is extending that generosity with the introduction of the brand’s acclaimed built-in brolly across even more models in the range.

ŠKODA’s integrated umbrellas have been the saviour of deluge-dodging Superb drivers for more than 15 years. Neatly incorporated into the doors, they remain one of the Superb’s most talked-about features. Indeed, the feature has proved such a hit with British drivers that ŠKODA has developed new storage systems and umbrellas for the Citigo, Fabia and Octavia ranges.

Citigo and Fabia buyers will be able to enjoy year-round protection from the elements if they opt for SE models upwards, with both models fitted with a neat under-seat storage tray and a single umbrella. Octavia buyers also get to enjoy the benefit of the new umbrella and storage system as a £25 option on SE models and above. As with the brollies fitted to the new Superb, the umbrellas have an anti-bacterial coating and sit in a ventilated tray with a water-repellent lining.

The new umbrella systems will be available on all new Citigo, Fabia and Octavia models ordered from 8 August 2016.

The news is certain to be welcomed by British motorists, who, on average experience 133 days of rainfall every year and can expect to be drenched by 885mm of rain, hail, sleet and snow during an average year (Source: Met Office).

ŠKODA’s history of offering hand-held rain protection is rivalled only by a certain British luxury car brand. Although special coach-built Superb models of the 1930s often featured built-in umbrellas, it was the first new-era Superb of 2001 that offered the feature as standard. Since then, the built-in umbrella has been an integral part of ŠKODA’s Simply Clever package for the Superb. The current model features two brollies neatly incorporated into the front door structures and is offered as standard from SE models upwards.

    Fascinating umbrella facts:
  • The word umbrella derives from the Latin umbra, meaning shaded or shadow.
  • Kersey’s Dictionary, published in 1708, describes an umbrella as a "screen commonly used by women to keep off rain"
  • The first lightweight folding umbrella in Europe was introduced in 1710 by French entrepreneur Jean Marius
  • National Umbrella Day is held on February 10 each year around the world

ŠKODA has continued to grow in the first half of the year. The long-established Czech brand recorded 585,000 deliveries to customers worldwide in the first six months – thus surpassing last year’s record result by 2.8 per cent (January to June 2016: 569,400 vehicles). 105,200 deliveries in June are also an all-time peak in sales (June 2016: 98,800 vehicles). Positive development in the core market, Europe, and a two-digit rise in deliveries in Russia contribute to the record result, as do the significant increases in deliveries for the ŠKODA FABIA and SUPERB model ranges. With 27,100 deliveries since February, the new ŠKODA KODIAQ SUV is having a successful start in markets worldwide.
ŠKODA UK has launched petrol engine variants of the highly popular Octavia and Superb SE Tech models for fleet customers. Cost, practicality and safety are key components in the make-up of the models, designed with business customers in mind.
Where would you go with £500 worth of free fuel? The seaside? The big city? The countryside? That’s the question ŠKODA buyers will be asking themselves if they take advantage of the brand’s Big Event offer that runs from 4-17 July. That’s because customers ordering a new Citigo, Fabia, Rapid, Rapid Spaceback, Octavia, Yeti or Superb during the Big Event promotion period will receive a £500 fuel voucher that will allow them to enjoy their first unforgettable miles ‘on the house’.
Following record sales performance for ŠKODA fleet over the past year, two senior appointments have been made to continue the growth of True Fleet. Matt Hattersley has been appointed as national fleet sales manager and James Watson as regional contract & leasing manager for the south.
ŠKODA is upgrading the smallest member of its model range. The ŠKODA CITIGO is being launched with three or five doors and many new design, technology and equipment features. The city car stands out in the crowd. The front, side and rear sections display precise shapes, defined edges and smooth surfaces. Instantly recognisable as an attractive, modern and practical city runabout. The ŠKODA CITIGO embodies modern technology and modern urban mobility.
The ŠKODA Citigo has been named the UK’s Safest Used First Car 2017 by Co-op Insurance, in partnership with UK safety organisation Thatcham Research. Created to highlight the safest and most protective used car options for first time buyers, the award is the first of its kind in the UK.