On yer bike! Research reveals the North-South ride divide

On yer bike! Research reveals the North-South ride divide

12/09/2015
Cyclists in the North are on their bikes up to an hour and a half longer every week than their Southern counterparts, according to new research.

Milton Keynes, 12 September 2015: A new study from ŠKODA UK, conducted to mark the finale of the Tour of Britain, reveals the cycling habits of people from across the UK.

The results show that Scotland, birthplace of sport legend Sir Chris Hoy, is home to the most fervent cycling fanatics, with Glaswegians spending an average of 4.9 hours a week on their bikes.

This is followed closely by Manchester – where the National Cycling Centre is based – and Liverpool residents (both at 4.7 hours).

At the opposite end of the spectrum is Southampton, where locals clock up an average of just 3.3 hours of cycling each week, while residents of Plymouth (3.5 hours) and Brighton (4 hours) are not far behind.

Bike ownership per household also increases the further north you go – with Nottingham and Leeds families possessing the most, at 2.8 bikes and 2.7 respectively.

Meanwhile, Edinburgh has the highest number of cycling commuters of any city in the UK, with 33 per cent of residents biking to work. Conversely, Southampton has the fewest cycling commuters, at just seven per cent.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: “As a company that began as a manufacturer of bicycles back in 1895, ŠKODA has a huge heritage in the sport of cycling. This association continues with our ongoing sponsorship of the Tour of Britain, as well as many other major global events.

“On that basis, we were interested to understand how cycling habits compare and contrast across Britain. It seems that people in the South need to don the Lycra and hit the open road more often: cyclists in the North are racing ahead."

Furthermore, it’s not just hours and miles clocked up by cyclists which puts the North ahead – the list of places Brits would most like to cycle is also dominated by the region. The Lake District tops the list, followed by the Scottish Highlands and the Yorkshire Dales.

On a broader scale, the research also revealed that:

  • Cardiff is the city with the most competitive riders, with 54 per cent of cyclists stating they compete against friends, against other cyclists, or in organised competitions
  • Yorkshire is most health-conscious region, with 78 per cent stating that improving their health encouraged them to cycle more
  • A third of thrifty Scots cycle due to the cost of transport

 

ŠKODA UK’s sponsorship of the Tour of Britain is now in its fourth successive year. To find out more, and to explore ŠKODA’s leading range of cycling accessories for motorists, visit www.skoda.co.uk/cycling.

ŠKODA AUTO delivered 92,800 vehicles to customers worldwide in February, an increase of 14.3% compared to the same period of the previous year (February 2017: 81,200 vehicles), and the best February result in its 123-year history. The Czech carmaker posted particularly strong growth in China (+30.6%), Germany (+17.6%), Russia (+38.6%) and Turkey (+79.3%). In addition to the international bestseller OCTAVIA, the two SUV models KAROQ and KODIAQ also made significant contributions to the strong overall result.
ŠKODA hosted a secret gig last night to celebrate its partnership with renowned recording artist, Paloma Faith. Around 500 fans were treated to an intimate performance that included songs from her new album, The Architect, at The Round Chapel in Hackney, London.
ŠKODA AUTO has seamlessly continued its 2017 record results: In January, the Czech carmaker delivered 103,800 vehicles to customers worldwide, 10.7% more than in the same period last year (January 2017: 93,800), and more than in any previous January. ŠKODA models were particularly in demand in Europe (+ 13.7%), Russia (+ 26%) and India (+ 13.8%). The new SUV models KODIAQ and KAROQ made significant contributions to the success.
ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.