On yer bike! Research reveals the North-South ride divide

On yer bike! Research reveals the North-South ride divide

12/09/2015
Cyclists in the North are on their bikes up to an hour and a half longer every week than their Southern counterparts, according to new research.

Milton Keynes, 12 September 2015: A new study from ŠKODA UK, conducted to mark the finale of the Tour of Britain, reveals the cycling habits of people from across the UK.

The results show that Scotland, birthplace of sport legend Sir Chris Hoy, is home to the most fervent cycling fanatics, with Glaswegians spending an average of 4.9 hours a week on their bikes.

This is followed closely by Manchester – where the National Cycling Centre is based – and Liverpool residents (both at 4.7 hours).

At the opposite end of the spectrum is Southampton, where locals clock up an average of just 3.3 hours of cycling each week, while residents of Plymouth (3.5 hours) and Brighton (4 hours) are not far behind.

Bike ownership per household also increases the further north you go – with Nottingham and Leeds families possessing the most, at 2.8 bikes and 2.7 respectively.

Meanwhile, Edinburgh has the highest number of cycling commuters of any city in the UK, with 33 per cent of residents biking to work. Conversely, Southampton has the fewest cycling commuters, at just seven per cent.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: “As a company that began as a manufacturer of bicycles back in 1895, ŠKODA has a huge heritage in the sport of cycling. This association continues with our ongoing sponsorship of the Tour of Britain, as well as many other major global events.

“On that basis, we were interested to understand how cycling habits compare and contrast across Britain. It seems that people in the South need to don the Lycra and hit the open road more often: cyclists in the North are racing ahead."

Furthermore, it’s not just hours and miles clocked up by cyclists which puts the North ahead – the list of places Brits would most like to cycle is also dominated by the region. The Lake District tops the list, followed by the Scottish Highlands and the Yorkshire Dales.

On a broader scale, the research also revealed that:

  • Cardiff is the city with the most competitive riders, with 54 per cent of cyclists stating they compete against friends, against other cyclists, or in organised competitions
  • Yorkshire is most health-conscious region, with 78 per cent stating that improving their health encouraged them to cycle more
  • A third of thrifty Scots cycle due to the cost of transport

 

ŠKODA UK’s sponsorship of the Tour of Britain is now in its fourth successive year. To find out more, and to explore ŠKODA’s leading range of cycling accessories for motorists, visit www.skoda.co.uk/cycling.

ŠKODA is enhancing the elegant and affordable family favourites ŠKODA RAPID and ŠKODA RAPID SPACEBACK with numerous innovations. New lighting systems ensure even greater safety. Passengers are 'always online' thanks to an available WLAN hotspot. The new programme includes two efficient 1.0-TSI engines with three cylinders. The upgraded models will be presented to the public for the first time at the Geneva International Motor Show (7 – 19 March, 2017).

​ŠKODA UK has today announced its new brand campaign - Driven by Something Different - featuring Sir Bradley Wiggins.

 

With the ŠKODA KODIAQ SPORTLINE, the Czech car manufacturer will present an elegant, dynamic variant of its new large SUV. Design features specifically developed for the sporty model variant shape the exterior and interior. For the ŠKODA KODIAQ SPORTLINE, which will make its world premiere at the Geneva International Motor Show (7 to 19 March 2017), a choice of two petrol and two diesel engines is available.
ŠKODA has announced that ordering for the new Octavia range will open on 25 January*, with prices starting from £17,055 OTR. 
​Proving that it’s not just brand new ŠKODAs capable of bringing home the silverware, the second-generation Superb has just been named Best Used Estate Car 2017 by Diesel Car magazine.