On yer bike! Research reveals the North-South ride divide

On yer bike! Research reveals the North-South ride divide

12/09/2015
Cyclists in the North are on their bikes up to an hour and a half longer every week than their Southern counterparts, according to new research.

Milton Keynes, 12 September 2015: A new study from ŠKODA UK, conducted to mark the finale of the Tour of Britain, reveals the cycling habits of people from across the UK.

The results show that Scotland, birthplace of sport legend Sir Chris Hoy, is home to the most fervent cycling fanatics, with Glaswegians spending an average of 4.9 hours a week on their bikes.

This is followed closely by Manchester – where the National Cycling Centre is based – and Liverpool residents (both at 4.7 hours).

At the opposite end of the spectrum is Southampton, where locals clock up an average of just 3.3 hours of cycling each week, while residents of Plymouth (3.5 hours) and Brighton (4 hours) are not far behind.

Bike ownership per household also increases the further north you go – with Nottingham and Leeds families possessing the most, at 2.8 bikes and 2.7 respectively.

Meanwhile, Edinburgh has the highest number of cycling commuters of any city in the UK, with 33 per cent of residents biking to work. Conversely, Southampton has the fewest cycling commuters, at just seven per cent.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: “As a company that began as a manufacturer of bicycles back in 1895, ŠKODA has a huge heritage in the sport of cycling. This association continues with our ongoing sponsorship of the Tour of Britain, as well as many other major global events.

“On that basis, we were interested to understand how cycling habits compare and contrast across Britain. It seems that people in the South need to don the Lycra and hit the open road more often: cyclists in the North are racing ahead."

Furthermore, it’s not just hours and miles clocked up by cyclists which puts the North ahead – the list of places Brits would most like to cycle is also dominated by the region. The Lake District tops the list, followed by the Scottish Highlands and the Yorkshire Dales.

On a broader scale, the research also revealed that:

  • Cardiff is the city with the most competitive riders, with 54 per cent of cyclists stating they compete against friends, against other cyclists, or in organised competitions
  • Yorkshire is most health-conscious region, with 78 per cent stating that improving their health encouraged them to cycle more
  • A third of thrifty Scots cycle due to the cost of transport

 

ŠKODA UK’s sponsorship of the Tour of Britain is now in its fourth successive year. To find out more, and to explore ŠKODA’s leading range of cycling accessories for motorists, visit www.skoda.co.uk/cycling.

ŠKODA UK has announced the winners of its annual Retailer of the Year (ROTY) awards, held this year in Budapest.

ŠKODA's appearance at the Shanghai Motor Show 2017 (19 – 28 April) is characterized by electric change: With the Vision E study, the company provides its first brand-specific outlook on the future of individual mobility. The emotionally designed five-door SUV coupé can travel up to 500 kilometres on purely electric power and meets the level 3 requirements for autonomous driving. ŠKODA is intensively pursuing the electrification of its model range, and will be offering five purely electric models in various segments by 2025.

ŠKODA DESIGN emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA's designers is Czech crystal glass art, which is characterised by outstanding craftsmanship. This yields an expressive, emotionally charged design which harmoniously combines aesthetics and functionality.

ŠKODA has announced that ordering for the new Octavia vRS and Scout ranges will open on 1 March, with prices starting from £25,130 OTR. 

Less cylinder capacity, more power. In the ŠKODA FABIA and ŠKODA FABIA ESTATE, a 1.0 TSI engine with three cylinders and four valves is replacing the 1.2-litre engine with four cylinders that has been used to date. The new engine offers more power. The power output of the ŠKODA FABIA 1.0 TSI is 95 PS, while the output of the more powerful version is at 110 PS but offers an improved torque figure of 200 Nm (previously 175 Nm). Downsizing offers another advantage: the engine’s fuel consumption has been reduced by up to six per cent. One reason for this is the three-cylinder engine concept with a reduced weight of the free inertial forces and a more efficient oil pump. The revised ŠKODA FABIA and ŠKODA FABIA ESTATE will be introduced to the public for the first time at the Geneva International Motor Show (7-19 March 2017).

ŠKODA has delivered its two-millionth vehicle in China. The milestone vehicle is a ŠKODA SUPERB with a 1.4 TSI engine in Polar White. Werner Eichhorn, ŠKODA Board Member for Sales and Marketing, handed over the brand's flagship to customer Li Hongan in Shanghai. China is the largest single market for the long-established Czech brand. In 2017, ŠKODA is celebrating the tenth anniversary of its entry into the Chinese market.