On yer bike! Research reveals the North-South ride divide

On yer bike! Research reveals the North-South ride divide

12/09/2015
Cyclists in the North are on their bikes up to an hour and a half longer every week than their Southern counterparts, according to new research.

Milton Keynes, 12 September 2015: A new study from ŠKODA UK, conducted to mark the finale of the Tour of Britain, reveals the cycling habits of people from across the UK.

The results show that Scotland, birthplace of sport legend Sir Chris Hoy, is home to the most fervent cycling fanatics, with Glaswegians spending an average of 4.9 hours a week on their bikes.

This is followed closely by Manchester – where the National Cycling Centre is based – and Liverpool residents (both at 4.7 hours).

At the opposite end of the spectrum is Southampton, where locals clock up an average of just 3.3 hours of cycling each week, while residents of Plymouth (3.5 hours) and Brighton (4 hours) are not far behind.

Bike ownership per household also increases the further north you go – with Nottingham and Leeds families possessing the most, at 2.8 bikes and 2.7 respectively.

Meanwhile, Edinburgh has the highest number of cycling commuters of any city in the UK, with 33 per cent of residents biking to work. Conversely, Southampton has the fewest cycling commuters, at just seven per cent.

Andrew Cullis, Head of Marketing for ŠKODA UK, said: “As a company that began as a manufacturer of bicycles back in 1895, ŠKODA has a huge heritage in the sport of cycling. This association continues with our ongoing sponsorship of the Tour of Britain, as well as many other major global events.

“On that basis, we were interested to understand how cycling habits compare and contrast across Britain. It seems that people in the South need to don the Lycra and hit the open road more often: cyclists in the North are racing ahead."

Furthermore, it’s not just hours and miles clocked up by cyclists which puts the North ahead – the list of places Brits would most like to cycle is also dominated by the region. The Lake District tops the list, followed by the Scottish Highlands and the Yorkshire Dales.

On a broader scale, the research also revealed that:

  • Cardiff is the city with the most competitive riders, with 54 per cent of cyclists stating they compete against friends, against other cyclists, or in organised competitions
  • Yorkshire is most health-conscious region, with 78 per cent stating that improving their health encouraged them to cycle more
  • A third of thrifty Scots cycle due to the cost of transport

 

ŠKODA UK’s sponsorship of the Tour of Britain is now in its fourth successive year. To find out more, and to explore ŠKODA’s leading range of cycling accessories for motorists, visit www.skoda.co.uk/cycling.

ŠKODA has announced phenomenal half year figures for True Fleet – with a growth of 16.1% year-on-year.
ŠKODA has continued to grow in the first half of the year. The long-established Czech brand recorded 585,000 deliveries to customers worldwide in the first six months – thus surpassing last year’s record result by 2.8 per cent (January to June 2016: 569,400 vehicles). 105,200 deliveries in June are also an all-time peak in sales (June 2016: 98,800 vehicles). Positive development in the core market, Europe, and a two-digit rise in deliveries in Russia contribute to the record result, as do the significant increases in deliveries for the ŠKODA FABIA and SUPERB model ranges. With 27,100 deliveries since February, the new ŠKODA KODIAQ SUV is having a successful start in markets worldwide.
ŠKODA UK has launched petrol engine variants of the highly popular Octavia and Superb SE Tech models for fleet customers. Cost, practicality and safety are key components in the make-up of the models, designed with business customers in mind.
Where would you go with £500 worth of free fuel? The seaside? The big city? The countryside? That’s the question ŠKODA buyers will be asking themselves if they take advantage of the brand’s Big Event offer that runs from 4-17 July. That’s because customers ordering a new Citigo, Fabia, Rapid, Rapid Spaceback, Octavia, Yeti or Superb during the Big Event promotion period will receive a £500 fuel voucher that will allow them to enjoy their first unforgettable miles ‘on the house’.
Following record sales performance for ŠKODA fleet over the past year, two senior appointments have been made to continue the growth of True Fleet. Matt Hattersley has been appointed as national fleet sales manager and James Watson as regional contract & leasing manager for the south.
ŠKODA is upgrading the smallest member of its model range. The ŠKODA CITIGO is being launched with three or five doors and many new design, technology and equipment features. The city car stands out in the crowd. The front, side and rear sections display precise shapes, defined edges and smooth surfaces. Instantly recognisable as an attractive, modern and practical city runabout. The ŠKODA CITIGO embodies modern technology and modern urban mobility.