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Milton Keynes, 12 September 2015: A new study from ŠKODA UK, conducted to mark the finale of the Tour of Britain, reveals the cycling habits of people from across the UK.
The results show that Scotland, birthplace of sport legend Sir Chris Hoy, is home to the most fervent cycling fanatics, with Glaswegians spending an average of 4.9 hours a week on their bikes.
This is followed closely by Manchester – where the National Cycling Centre is based – and Liverpool residents (both at 4.7 hours).
At the opposite end of the spectrum is Southampton, where locals clock up an average of just 3.3 hours of cycling each week, while residents of Plymouth (3.5 hours) and Brighton (4 hours) are not far behind.
Bike ownership per household also increases the further north you go – with Nottingham and Leeds families possessing the most, at 2.8 bikes and 2.7 respectively.
Meanwhile, Edinburgh has the highest number of cycling commuters of any city in the UK, with 33 per cent of residents biking to work. Conversely, Southampton has the fewest cycling commuters, at just seven per cent.
Andrew Cullis, Head of Marketing for ŠKODA UK, said: “As a company that began as a manufacturer of bicycles back in 1895, ŠKODA has a huge heritage in the sport of cycling. This association continues with our ongoing sponsorship of the Tour of Britain, as well as many other major global events.
“On that basis, we were interested to understand how cycling habits compare and contrast across Britain. It seems that people in the South need to don the Lycra and hit the open road more often: cyclists in the North are racing ahead."
Furthermore, it’s not just hours and miles clocked up by cyclists which puts the North ahead – the list of places Brits would most like to cycle is also dominated by the region. The Lake District tops the list, followed by the Scottish Highlands and the Yorkshire Dales.
On a broader scale, the research also revealed that:
ŠKODA UK’s sponsorship of the Tour of Britain is now in its fourth successive year. To find out more, and to explore ŠKODA’s leading range of cycling accessories for motorists, visit
The new Kodiaq, Superb and Octavia proved an unbeatable trio as ŠKODA took home three category wins at the 2017 Auto Express New Car Awards and a special award for its Reconnection advertising campaign. The awards were made at the title’s annual ceremony in central London, where the judging panel praised ŠKODA’s winning models for their quality, practicality and value for money.
It’s the vRS that packs the mightiest punch ever: the new Octavia vRS 245 has just touched down in the UK. Delivering 245PS and 370Nm of torque, the new sporting flagship of the range launches with an equally headline-grabbing price that starts from £27,595.
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