New ŠKODA Superb loads up with Scottish Estate Car of the Year award

New ŠKODA Superb loads up with Scottish Estate Car of the Year award

30/11/2015
The ŠKODA Superb Estate has triumphed once again at the annual Scottish Car of the Year awards, driving off with the 2015 Estate Car of the Year title. The recently-launched third-generation Superb saw off tough competition to take the top honour at the annual awards ceremony in Edinburgh.

Milton Keynes, 30 November 2015: The Superb’s 2015 award comes five years after its predecessor won the same prestigious title. The judging panel, which comprises members of the Association of Scottish Motoring Writers (ASMW), highlighted the new Superb’s refinement, build quality and space and praised its exceptional practicality.

Commenting on the award, Alastair Suttie, Chairman of the ASMW, said: “The Superb has always been one of the roomiest vehicles you can buy. This third-generation version has more space than you can shake a stick at and gives executive cars from the class above a run for their money when it comes to comfort and refinement. The Superb is quite simply superb.”

Alasdair Stewart, Brand Director for ŠKODA UK, added: “We’re thrilled that the Superb’s design excellence, incredible space and comfort have been recognised by the Scottish Car of the Year jurors. This is a highly valued award that means a great deal to everyone at ŠKODA - both here in the UK and with our colleagues in the Czech Republic.”

The new Superb is carrying on where its predecessor left off, having already won the Auto Express Family Car of the Year title earlier this year. The second generation model won more than 25 industry awards during its production run.

The new Superb is available in hatchback and estate form and is priced from £18,640. Further information can be found at www.skoda.co.uk/new-superb.

A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

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Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.