Finale of the Tour de France: ŠKODA KODIAQ is first across the finish line

25/07/2016
The ŠKODA KODIAQ made a strong guest appearance at the finale of the Tour de France: the brand’s new SUV led the peloton across the finish line in Paris. Stephen Roche, winner of the 1987 Tour, was captivated by the driving performance of the lead car.

On yesterday’s final stage of the Tour de France, the ŠKODA KODIAQ was first across the finish line. According to former Tour winner Stephen Roche, the brand’s new SUV cuts a fine figure on the bumpy Champs-Élysées boulevard. “The ŠKODA KODIAQ offers a particularly generous amount of space”, said Roche, who sat behind the wheel of the SUV. “Its ride is very pleasant and the car responds to all your commands with a high degree of precision. I’ve thoroughly enjoyed the ŠKODA KODIAQ on its Tour debut”, said the Irishman, who acts as a brand ambassador for the Czech car manufacturer.

As the vehicle partner, ŠKODA provided around 250 support and escort vehicles as well as more than 50 team cars. One of those was the ‘Red Car’ – a ŠKODA SUPERB in Corrida Red, which served as official lead car for all 21 stages. In a similar design – with a red, grey and black camouflage car wrap – the ŠKODA KODIAQ led the peloton across the 21st and final stage to the finish in Paris.

Stephen Roche in an interview: “Paris is an electrifying experience”

Mr Roche, you have already experienced the finale of the Tour de France in Paris on multiple occasions – do you still get butterflies when you drive along the Champs-Élysées?

Stephen Roche: Yes, I don’t think that will ever change. This great city, all the people, the cheering – it’s an electrifying experience. It brings back memories from 1987. In cycling, there is nothing better than the finale of the Tour de France in Paris. Here at the finish, all the hard work of the previous three weeks evaporates. You’re just happy to be here.

This year you were able to drive a very special car on the last stage. What was your impression?

Stephen Roche: Throughout the entire Tour, the ‘Red Car’, a ŠKODA SUPERB, has lead the peloton. It’s a great car – spacious, comfortable and easy to drive. But the surprise for me this year was the new ŠKODA KODIAQ SUV. It was the first SUV ever that the A.S.O. has allowed to lead the finale in Paris. This is a special honour for such a great car. The ŠKODA KODIAQ provides an extremely generous amount of space, its ride is very pleasant and the car responds to all your commands with a high degree of precision. It was great fun to drive it.

As a ŠKODA ambassador, how have you found the experience of this year’s Tour?

Stephen Roche: I rode some of the stages in the ŠKODA SUPERB. I also hosted some guest events, cycling together with them and watching the Tour.

What impression has ŠKODA, as sponsor of the Tour de France, made on you?

Stephen Roche:ŠKODA impressed with absolute professionalism. The ŠKODA team comprises of hundreds of people, yet everyone knows exactly what they have to do at all times. They all do a wonderful job – you can just sense the brand’s close connection to cycling and their enthusiasm for it. I would also like to pay the drivers a compliment. It is enormously difficult to support the cyclists in the peloton without disturbing them.

Stephen Roche – a brief profile

He is a living legend: in 1987, Stephen Roche became the first, and so far the only, Irishman to win the Tour de France. At the end of an exciting tour, during which the yellow jersey changed hands nine times, he crossed the finish line with a lead of 40 seconds – he had not overtaken the runner-up Pedro Delgado from Spain until the final time trial. In the same year, Roche also won the Giro d’Italia and UCI Road World Championships. Eddy Merckx is the only other cyclist to win the triple.

The new ŠKODA KODIAQ

The ŠKODA KODIAQ marks the beginning of the Czech brand’s global SUV campaign. It represents all of ŠKODA’s strengths – a distinct design that is full of character, an exceptionally large amount of space, a high level of functionality and the philosophy of the ‘Simply Clever’ features.

At 4.70 metres long, the SUV offers, along with excellent all-round qualities, the largest boot within its vehicle class and an optional third row of seats. Comprehensive connectivity, modern assistance systems and future-orientated infotainment are further highlights of the ŠKODA KODIAQ.

The Czech car manufacturer’s SUV will celebrate its world premiere on 1st September 2016 in Berlin. At the end of September this year, the ŠKODA KODIAQ will visit Paris once again – as a guest at the motor show in the French capital. The market launch will be at the beginning of 2017.

The name KODIAQ refers to the Kodiak bear, who lives on the island of the same name off the southern coast of Alaska. Size, strength, sense of family and outdoor skills – the bear and the new ŠKODA SUV both share common character traits.

ŠKODA has taken home the double at the annual Fleet World Honours. The ŠKODA Superb won the accolade for Best Upper Medium Car for an impressive third consecutive year, and the recently launched seven-seat Kodiaq took the title of Best Large Family Car of the Year.
The ŠKODA Fabia is embarking on the next chapter of its success story with wide-ranging enhancements in terms of both design and technology. The popular small car made by the Czech carmaker will now boast even greater appeal thanks to restyled front and rear sections, the introduction of LED head and rear lights, as well as a refined interior. Lively and efficient 1.0 petrol engines, as well as additional assistance systems underline the sophisticated character of the ŠKODA Fabia. The revised model is being unveiled at the International Motor Show 2018 in Geneva. The market launch is in the second half of 2018.
ŠKODA has today announced a new partnership with leading UK artist Paloma Faith, in the brand’s next installment of its Driven by Something Different campaign.
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.
ŠKODA UK has ended 2017 on a high, with 79,758 vehicles new car registrations. In the face of a declining overall UK market (down 5.65 per cent to 2.54 million cars), ŠKODA has grown its share of new car registrations by 0.16 per cent to a record 3.14 per cent overall.
ŠKODA has announced pricing and specifications for the Kodiaq SportLine – the next exciting addition to the brand’s multi-award-winning SUV range. Set to deliver a sporting edge to the line-up, the SportLine model will be offered with six different engine and transmission options to provide customers with the broadest possible choice.