Finale of the Tour de France: ŠKODA KODIAQ is first across the finish line

25/07/2016
The ŠKODA KODIAQ made a strong guest appearance at the finale of the Tour de France: the brand’s new SUV led the peloton across the finish line in Paris. Stephen Roche, winner of the 1987 Tour, was captivated by the driving performance of the lead car.

On yesterday’s final stage of the Tour de France, the ŠKODA KODIAQ was first across the finish line. According to former Tour winner Stephen Roche, the brand’s new SUV cuts a fine figure on the bumpy Champs-Élysées boulevard. “The ŠKODA KODIAQ offers a particularly generous amount of space”, said Roche, who sat behind the wheel of the SUV. “Its ride is very pleasant and the car responds to all your commands with a high degree of precision. I’ve thoroughly enjoyed the ŠKODA KODIAQ on its Tour debut”, said the Irishman, who acts as a brand ambassador for the Czech car manufacturer.

As the vehicle partner, ŠKODA provided around 250 support and escort vehicles as well as more than 50 team cars. One of those was the ‘Red Car’ – a ŠKODA SUPERB in Corrida Red, which served as official lead car for all 21 stages. In a similar design – with a red, grey and black camouflage car wrap – the ŠKODA KODIAQ led the peloton across the 21st and final stage to the finish in Paris.

Stephen Roche in an interview: “Paris is an electrifying experience”

Mr Roche, you have already experienced the finale of the Tour de France in Paris on multiple occasions – do you still get butterflies when you drive along the Champs-Élysées?

Stephen Roche: Yes, I don’t think that will ever change. This great city, all the people, the cheering – it’s an electrifying experience. It brings back memories from 1987. In cycling, there is nothing better than the finale of the Tour de France in Paris. Here at the finish, all the hard work of the previous three weeks evaporates. You’re just happy to be here.

This year you were able to drive a very special car on the last stage. What was your impression?

Stephen Roche: Throughout the entire Tour, the ‘Red Car’, a ŠKODA SUPERB, has lead the peloton. It’s a great car – spacious, comfortable and easy to drive. But the surprise for me this year was the new ŠKODA KODIAQ SUV. It was the first SUV ever that the A.S.O. has allowed to lead the finale in Paris. This is a special honour for such a great car. The ŠKODA KODIAQ provides an extremely generous amount of space, its ride is very pleasant and the car responds to all your commands with a high degree of precision. It was great fun to drive it.

As a ŠKODA ambassador, how have you found the experience of this year’s Tour?

Stephen Roche: I rode some of the stages in the ŠKODA SUPERB. I also hosted some guest events, cycling together with them and watching the Tour.

What impression has ŠKODA, as sponsor of the Tour de France, made on you?

Stephen Roche:ŠKODA impressed with absolute professionalism. The ŠKODA team comprises of hundreds of people, yet everyone knows exactly what they have to do at all times. They all do a wonderful job – you can just sense the brand’s close connection to cycling and their enthusiasm for it. I would also like to pay the drivers a compliment. It is enormously difficult to support the cyclists in the peloton without disturbing them.

Stephen Roche – a brief profile

He is a living legend: in 1987, Stephen Roche became the first, and so far the only, Irishman to win the Tour de France. At the end of an exciting tour, during which the yellow jersey changed hands nine times, he crossed the finish line with a lead of 40 seconds – he had not overtaken the runner-up Pedro Delgado from Spain until the final time trial. In the same year, Roche also won the Giro d’Italia and UCI Road World Championships. Eddy Merckx is the only other cyclist to win the triple.

The new ŠKODA KODIAQ

The ŠKODA KODIAQ marks the beginning of the Czech brand’s global SUV campaign. It represents all of ŠKODA’s strengths – a distinct design that is full of character, an exceptionally large amount of space, a high level of functionality and the philosophy of the ‘Simply Clever’ features.

At 4.70 metres long, the SUV offers, along with excellent all-round qualities, the largest boot within its vehicle class and an optional third row of seats. Comprehensive connectivity, modern assistance systems and future-orientated infotainment are further highlights of the ŠKODA KODIAQ.

The Czech car manufacturer’s SUV will celebrate its world premiere on 1st September 2016 in Berlin. At the end of September this year, the ŠKODA KODIAQ will visit Paris once again – as a guest at the motor show in the French capital. The market launch will be at the beginning of 2017.

The name KODIAQ refers to the Kodiak bear, who lives on the island of the same name off the southern coast of Alaska. Size, strength, sense of family and outdoor skills – the bear and the new ŠKODA SUV both share common character traits.

ŠKODA is continuing to whet appetites for the new ŠKODA KODIAQ vRS. Ahead of the car’s official world premiere at the 2018 Paris Motor Show in October, the Czech manufacturer is releasing yet more photographs of its features. The first SUV in the portfolio of ŠKODA vRS models impresses not only with its 240 PS diesel engine, but also with its sporty and elegant design, highlights in high-gloss black and 20-inch Xtreme alloy wheels.
Global demand for ŠKODA models continues to rise: In August, the Czech brand delivered 91,800 vehicles to customers, exceeding the previous year's result by 6.6% (August 2017: 86,100 vehicles). ŠKODA achieved particularly high growth rates in Russia (+33.5%) and China (+11.5%). Once again, the company also grew in Europe compared to the same period last year (+6.0%). The ŠKODA KAROQ, comprehensively modernised FABIA and the CITIGO achieved double-digit increases. The KODIAQ RS, KAROQ SCOUT and KAROQ SPORTLINE as well as the VISION RS concept study are celebrating their world premieres in Paris.
ŠKODA is revealing several details about its new KODIAQ RS ahead of the high-performance SUV’s official world premiere at the 2018 Paris Motor Show in October. In a video, ŠKODA is offering a preview of the car’s full-LED headlights, the virtual cockpit and the new Dynamic Sound Boost function, which accentuates the dynamic character of the ŠKODA KODIAQ RS with a meaty and even sportier sound.
The ŠKODA VISION RS gives an outlook on the future of the ŠKODA RS models. The design sketches offer a first impression of the concept study’s interior before the official world premiere at the Paris Motor Show in October. In addition, a video shows the innovative interior – with vegan and sustainably produced materials – taking shape in a Prague design studio.
With the debut of the ŠKODA VISION RS concept at the 2018 Paris Motor Show ŠKODA will provide a first glimpse of a future compact car while ringing in the next design phase for its sporting RS model range. Ahead of the world premiere in October, the Czech brand is releasing design sketches aimed at conveying a first impression of this dynamic concept car. In addition, a video illustrates how the ŠKODA VISION RS is taking shape in the design department headed by lead designer Oliver Stefani.
The new ŠKODA KODIAQ vRS will make its world premiere at the 2018 Paris Motor Show in October. The Czech brand has released the first two official pictures, offering a sneak preview of the first SUV in its vRS portfolio and a glance at the new vRS logo. The seven seat KODIAQ vRS is powered by a 239-PS TDI biturbo engine - the most powerful production diesel engine in ŠKODA’s history.