Double delight for ŠKODA as Octavia and Superb take top honours at the 2018 What Car? Awards

25/01/2018
ŠKODA has continued its winning streak at the What Car? Awards, driving off with two category wins and no fewer than five price point victories. Widely regarded as the ‘Oscars’ of the automotive world, the 2018 What Car? Awards are among the most coveted in the industry. The new Octavia and Superb once again proved unbeatable in the eyes of the What Car? judging panel – with both models repeating their victories in their respective sectors.

Milton Keynes, 25 January 2018: Leading ŠKODA’s silverware haul was the recently updated Octavia, which reclaimed the title of Best Family Car. The Octavia’s 2018 victory was the model’s third category triumph in five years – a remarkable achievement given the number of models competing in the sector. The judging panel praised the Octavia’s exceptional all-round ability, with What Car? Editor Steve Huntingford adding: “The Octavia has long been the car that we'd recommend to people looking for comfort and space from their family hatchback. But an update last year has made it better than ever. Our favoured 1.5-litre petrol engine is both strong and frugal, the suspension is perfectly judged for UK roads and the Octavia can take more luggage than most estate cars.”

Not to be outdone by its smaller sibling, the Superb Estate proved unbeatable once again, and was named Best Estate Car 2018 for the third year in a row. Despite the arrival of new models within the sector, the Superb’s cavernous interior, high quality, remarkable value for money and low running costs saw it rise to the top of the list once again.

Commenting on the Superb’s hat-trick of Estate Car titles, Steve Huntingford, What Car? Editor said: “The Superb Estate is classy, comfortable and so spacious that we struggle to think of another car that offers quite so much room inside. In addition, it’s exceptionally good value, offering all the quality and equipment of far more expensive cars. In short, it excels in every area a good estate car should.”

In addition to the two category awards, ŠKODA was also recognised as price point winners in four categories. With many class categories featuring models with vastly different prices, What Car? recognises models that are the best value within a set price bracket.

The recently revised Citigo was named a price point winner in the City Car category, while its supermini stablemate the Fabia was also named a winner in the Estate Car category (which was won by the Superb). The Superb was named a price point winner in the Executive Car category while the Karoq was a price point victor in the Family SUV category.

Further details of the What Car? Awards can be found in the February 2018 edition of the magazine and at www.whatcar.com. Additional assets for all ŠKODA models are downloadable from SkodaMedia.

A week ahead of its world premiere in Tel Aviv, ŠKODA has released the first official photos of the interior of the SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car which was revealed at the Paris Motorshow in October. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.
​​​ŠKODA’s remarkable trophy-winning streak shows no sign of ending with no fewer than three models taking top honours at the 2019 Carbuyer Awards. The Citigo, Octavia and Superb were all recognised as the best in their respective sectors as ŠKODA cleaned up in some of the new car market’s biggest and most competitive segments. All three ŠKODA models were also repeat winners, retaining their titles from last year’s awards.
Scala Interior
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Scala
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA dials into the future with new Virtual Cockpit option
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.