Delighted ŠKODA Drivers Secure Gold, Silver and Bronze in the 2014 Auto Express Driver Power Customer Satisfaction Survey

23/04/2014
ŠKODA has confirmed its position as the nation’s most satisfying car brand with a fourth successive overall victory in the annual Auto Express Driver Power customer satisfaction survey. ŠKODA also triumphed in five model categories, making it the most successful brand in the 2014 survey. ​​​
Milton Keynes, 23rd April 2014 - The 2014 Auto Express Driver Power survey attracted 50,000 respondents who were asked to judge their car in a number of key areas, from ride quality to practicality. The ŠKODA Yeti recorded the highest satisfaction score in the entire survey (92.78%), repeating its victory in 2013, with the Citigo (92.62%) and Superb (91.68%) completing a clean sweep of the top three positions.

Steve Fowler, Editor-in-Chief of Auto Express said: “This is a spectacular result for ŠKODA, with the top three cars in our Driver Power survey of over 50,000 car owners. It proves once again that ŠKODA is building cars that owners genuinely love and would heartily recommend to others.” 

Adding to ŠKODA’s unprecedented achievements were five category victories, with the Yeti named Best Off-Roader / SUV, the Citigo named Best Supermini / City Car, and the Superb named Best Family Car. The Citigo also finished top of the table for Running Costs, while the Yeti was judged by readers to be the best for Ease of Driving. 

Commenting on the 2014 Driver Power results, Alasdair Stewart, Brand Director for ŠKODA UK said: “This is another incredible result for ŠKODA. We’re delighted that our customers are so passionate about their cars. We know that expectations are higher than ever, so to lock out the top three positions in this year’s survey is a great achievement for everyone at ŠKODA.” 

The Yeti’s back-to-back victories in the Auto Express Driver Power customer satisfaction survey makes it one of ŠKODA’s most decorated models. To date it has won more than 25 industry, media and customer satisfaction awards, including Auto Express Car of the Year (2010), Top Gear Family Car of the Year (2010) and Honest John Car of the Year (2011). ​​

A week ahead of its world premiere in Tel Aviv, ŠKODA has released the first official photos of the interior of the SCALA. The Czech brand’s new interior concept follows the overall direction set by the ŠKODA VISION RS concept car which was revealed at the Paris Motorshow in October. The SCALA will be the first ŠKODA production model to feature this emotive design language, blending ergonomics and emotional appeal. Key elements include a central display positioned high up in the driver’s field of vision and a redesigned instrument panel.
​​​ŠKODA’s remarkable trophy-winning streak shows no sign of ending with no fewer than three models taking top honours at the 2019 Carbuyer Awards. The Citigo, Octavia and Superb were all recognised as the best in their respective sectors as ŠKODA cleaned up in some of the new car market’s biggest and most competitive segments. All three ŠKODA models were also repeat winners, retaining their titles from last year’s awards.
A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.