ŠKODA: Best First Quarter and Best March in Company’s History

ŠKODA: Best First Quarter and Best March in Company’s History

11/04/2016
Recording its best first quarter and strongest single month in the company’s 121-year history, ŠKODA highlights its growth in March: Between January and March 2016, the Czech automaker delivered 276,600 vehicles to customers, which is 4.3% more than in the same period last year. Delivering 106,300 units to customers worldwide in March (March 2015: 102,100; up 4.2%), the company sold more vehicles than ever before in a single calendar month. The positive developments in the core markets of China and Europe – with double-digit growth in numerous individual markets – also contributed to their record sales figures, including the significant gains of the ŠKODA Fabia, Superb and Yeti model series.

Mladá Boleslav, 11. April 2016 – “With the best first quarter and the best single month in our corporate history, ŠKODA is building on the successful development of sales in 2015. We are optimistic for the coming months, taking into consideration our growth in China and Europe, as well as the success of the new ŠKODA Superb, Fabia and Yeti models. At the same time, the situation remains tense in some markets, particularly Russia,” says ŠKODA Board Member for Sales and Marketing Werner Eichhorn.

ŠKODA achieved significant growth in March and the first quarter in Western Europe. In March, deliveries rose by 6.4% to 49,600 (March 2015: 46,600). In the first three months of the year, the brand improved its sales by 8.5% to 115,000 vehicles sold (first quarter of 2015: 106,000). ŠKODA’s market share reached 3.2%. In Germany – ŠKODA’s second strongest market worldwide – the brand’s sales increased by 5.1% to 16,300 vehicles in March (March 2015: 15,500), and in the first quarter by 7.8% to 38,900 vehicles (2015: 36,100). ŠKODA has strengthened its position in Germany as the number-one automobile importer. In March, the Czech car manufacturer also recorded double-digit growth in France (2,300 vehicles; up 27.1%), Belgium (2,200 vehicles; up 31.3%), Italy (2,100 cars; up 20.9%), Ireland (1,500 vehicles; up 28.1%) Sweden (1,400 vehicles; up 10.1%), Netherlands (1,400 vehicles; up 18.6%) and Portugal (400 vehicles; up 50.0%).

ŠKODA also recorded significant growth in Central Europe. In March, the brand sold 16,500 vehicles in this region – an increase of 8.1% compared to the previous March (15,300). In the first quarter, deliveries increased by 6.8% to 46,100 vehicles (first quarter of 2015: 43,200). In its Czech home market, ŠKODA’s sales in March increased by 9.0% to 8,000 units (March 2015: 7,300), and in the first quarter by 8.3% to 21,900 vehicles (first quarter of 2015: 20,200). Also, in Poland (5,100 vehicles; up 10.6%), Slovakia (1,600 vehicles; up 7.2%) and Slovenia (600 vehicles; up 9.3%) ŠKODA sold more cars than in March 2015.

In Eastern Europe, excluding Russia, ŠKODA sold 3,000 vehicles in March (March 2015: 2,500) and thus 17.6% more than the same month last year. In the first quarter, the brand delivered 7,400 vehicles to customers (first quarter of 2015: 6,900, up 6.8%). ŠKODA’s market share had risen to 8.0% by the end of March (first quarter of 2015: 6.9%). Despite the challenging market conditions in Russia, ŠKODA delivered 4,800 vehicles in March (March 2015: 4,600); in the first quarter the manufacturer sold 12,500 vehicles (January to March 2015: 15,300). ŠKODA’s share of the Russian market stood at 4.2% in the first quarter (first quarter of 2015: 4.2%). Among other regions, ŠKODA achieved double-digit growth in Romania (900 vehicles; up 23.1%), Bulgaria (200 vehicles; up 13.6%) and Bosnia (100 vehicles; up 10.3%).

In the company’s strongest global market, China, ŠKODA deliveries increased by 1.3% to 25,600 vehicles in March (March 2015: 25,200). In the first quarter, ŠKODA’s deliveries increased by 5.2% to 75,400 vehicles (January to March 2015: 71,700 vehicles). By the end of March, ŠKODA had a 1.4% share of the Chinese market. ŠKODA achieved high rates of growth in March in Israel (1,800 vehicles; up 16.1%), Taiwan (400 vehicles; up 80.8%) and New Zealand (100 vehicles; up 41.6%). Turkey is another important market for the brand with 2,100 deliveries (up 0.7%). In India, the manufacturer achieved 1,400 deliveries in March (March 2015: 1,500; down 6.9%). In the first quarter, 3,700 customers opted for a ŠKODA (January to March 2015: 4,100).

In terms of model series, the brand's flagship, the ŠKODA Superb, the subcompact Fabia and the compact SUV Yeti achieved above-average growth rates. This March, the mid-class Superb series achieved an increase of 79.3% over the previous March with 13,000 units sold. Between January and March, sales of the Superb increased 69.8% to 32,200 compared to the first quarter of 2015. This positive development is attributable to the base effect resulting from the discontinuation of its predecessor last year. The Fabia achieved significant growth both in March (20,500 vehicles; up 21.6%), as well as in the first quarter (49,500 vehicles; up 28.5%). The Yeti also recorded positive developments, with sales of 10,600 in March (up 14.6%) and 26,900 vehicles (up 16,9%) in the first quarter of 2016.


ŠKODA deliveries to customers in March 2016 (in units, rounded off, listed by model; +/- in % compared to March 2015):
ŠKODA Citigo (only sold in Europe: 4500; -0.9 %
ŠKODA Fabia (20,500; +21.6 %)
ŠKODA Rapid (18,300; -10.4 %)
ŠKODA Octavia (39,400; -2.4 %)
ŠKODA Superb (13,000; +79.3 %)
ŠKODA Yeti (10.600; +14.6 %)


ŠKODA deliveries to customers in the first quarter of 2016 (in units, rounded off, listed by model; +/- in % compared to the first quarter of 2015):
ŠKODA Citigo (only sold in Europe: 9700; +0.5 %)
ŠKODA Fabia (49.500; +28.5 %)
ŠKODA Rapid (48.500; -12.6 %)
ŠKODA Octavia (109.900; -1.8 %)
ŠKODA Superb (32.200; +69.8 %)
ŠKODA Yeti (26.900; +16.9 %)

ŠKODA customers are the happiest car owners in Britain, according to the UK's largest independent automotive customer satisfaction survey, Driver Power.  The brand secured an incredible gold rush of awards in the Driver Power 2017 New Car Survey with the Superb and Yeti proving to be the star performers, taking first and second place in the overall Car of the Year ranking. The duo also took top honours in their respective segment categories, outscoring the competition in the survey's individual vehicle attribute sections. In total, ŠKODA was awarded 10 Gold, Silver and Bronze awards.

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ŠKODA has emerged with one of its biggest haul of industry accolades in DieselCar Magazine’s annual Top 50 awards. The respected automotive title named the Kodiaq, Superb and Octavia as the best in their respective categories in its 2017 list of the best diesel cars currently on sale.

ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the  Live Tour showroom and introduces the ŠKODA models.

 

ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.