20 Years of ŠKODA Octavia: Jubilee for the Heart of the Brand

20 Years of ŠKODA Octavia: Jubilee for the Heart of the Brand

04/04/2016
One of the most successful model series in the automotive world made its debut 20 years ago: In 1996, ŠKODA AUTO presented its Octavia saloon for the first time to international media representatives. Over the following two decades, the Octavia became a worldwide hit and is still the traditional Czech automaker’s best-selling model. The vehicle has been instrumental in the successful development of the ŠKODA brand.

Mladá Boleslav, 4 April 2016 – The ŠKODA Octavia is celebrating an important milestone with impressive interim results: In the 20 years since the debut of the first ŠKODA Octavia, five million customers around the world have opted for one of the various Octavia models offered. Its combination of above-average space, modern engines and safety features at an attractive price was to be the inspiration for all the brand’s later models.

Approximately one year after the Czech brand had joined the Volkswagen Group in 1991, the development of the completely new ŠKODA Octavia model series was underway. This was based on what was then an entirely new platform, developed at Group level in parallel with the conception of the Octavia. The engineers constructed a robust body structure with the help of modern CAD (Computer Aided Design) technology, while the ŠKODA design team created a timeless and unmistakable body shape, at the ŠKODA development centre in Mladá Boleslav led by Chief Designer Dirk van Braeckel.

The developers paid close attention to active and passive safety. In addition to front airbags, the brand offered side airbags for the first time. A special feature of the new compact was the practical liftback solution: The large rear door of the hatchback model allowed for excellent access to the 528-litre boot, which grew to as much as 1,328 litres by folding the rear seats down.

In 1996, the year the model was first released, customers could choose between two four-cylinder petrol engines and one turbo diesel drivetrain. The entry-level engine was the 1.6 MPI with 75 hp, the 1.8 20 V positioned above that brought it to 125 hp and the modern turbodiesel direct-injection 1.9 TDI generated an output of 90 hp, giving an average fuel consumption of over 55mpg. ŠKODA gradually expanded its engine range to include the particularly economical 1.9 SDI with 68 hp and the 1.8 20 V turbo with 150 hp.

The first Octavia Estate celebrated its world premiere in March 1998 and quickly became a bestseller, particularly in Europe. In 1999 a four-wheel drive Octavia Estate made its debut.

The Octavia/Octavia Estate name refers to the successful model of the same designation, of which ŠKODA produced approximately 364,000 units between 1959 and 1964 in Mladá Boleslav and Kvasiny. The Latin word ‘octavia’ means ‘the eighth’, relating to ŠKODA’s eighth automobile of the ‘modern era’ with independent suspension following the debut of this technology in 1933.

For the new Octavia series, ŠKODA built a new production line in a 37,500-square-metre hall at the Mladá Boleslav plant, followed by a new paint shop processing up to 1,800 vehicles per day. The new production line commenced operations on April 3, 1996. The capacity of the main plant increased by 90,000 units to 350,000 vehicles annually and ŠKODA became the largest industrial company in the Czech Republic.

The last vehicle of the first series eventually rolled off Vrchlabí’s production line in November 2010. From 1996 to 2010, ŠKODA delivered a total of 970,000 hatchbacks and over 470,000 estates to customers worldwide.

The second-generation Octavia continued unabated the success of its predecessor. ŠKODA sold a total of 1.6 million hatchbacks and 900,000 estates between 2004 and 2013. Technologies, such as direct-injection petrol engines, and the direct shift gearbox (DSG) made their debut in the Octavia II.

The third-generation Octavia, an important cornerstone of ŠKODA’s model range, has been running off the production lines since November 2012. At the end of March 2016, the one millionth vehicle of this model generation was produced at ŠKODA’s main production facility in Mladá Boleslav.

The traditional Czech brand has manufactured a total of five million Octavias since the ŠKODA Octavia was first launched in 1996. In addition to Mladá Boleslav, the ŠKODA Octavia is also produced in China, India, Russia and Kazakhstan.

A design sketch provides a first glimpse of the interior of the new ŠKODA SCALA. The new compact model will be the first ŠKODA to feature the latest infotainment generation with a free-standing display positioned high up, in the driver’s immediate field of vision. The optional Virtual Cockpit has the biggest display in its class. In addition to new interior trims and premium materials the SCALA also offers a generous amount of interior space, along with the largest luggage compartment in this segment, at 467 litres.
Following on from the first silhouette images, ŠKODA reveals the name of its new model – the ŠKODA SCALA. The name derives from the Latin word ‘SCALA’ which means ‘stairs’ and is a step forward for the Czech car manufacturer in the compact hatch segment. The SCALA is the first ŠKODA production model in Europe to carry the ŠKODA name in lettering across the centre of the tailgate and replaces the ŠKODA logo.
ŠKODA is introducing a new, fully programmable digital instrument panel to its KAROQ, OCTAVIA, SUPERB and KODIAQ ranges - giving the customers the option to replace traditional analogue dials and gauges with a high-definition electronic display for the first time.
ŠKODA AUTO continues on the road to success. From January to the end of September, the car manufacturer increased its worldwide deliveries to customers by 7.8% year-on-year to a new record of 939,100 vehicles. ŠKODA AUTO also achieved sales revenue of 12.6 billion euros, an increase of 2.1% and the best result in the company’s history. The operating profit of 1.1 billion euros remained high in the first three quarters, but was negatively influenced by high financial expenditures for new models, electromobility and higher personnel costs.
ŠKODA is releasing a silhouette picture to grant the public a first look at its future model for the popular compact class. It provides a first taste of the distinctive and dynamic design of this five-door model. This hatchback model translates the emotive design language of the study ŠKODA VISION RS, which recently attracted attention at the Paris Motor Show, into a production vehicle.

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Baking fever has once again gripped the nation – and ŠKODA UK is no exception. The car manufacturer has partnered with celebrity baker and 2016 Great British Bake Off winner Candice Brown to re-imagine a delicious, small-scale replica of the iconic Fabia cake. It comes more than a decade after ŠKODA’s advert, which saw a life-size version of the Fabia car made entirely out of cake.