15 years of ŠKODA Superb: Brand’s flagship celebrates production milestone

21/10/2016
The ŠKODA Superb is celebrating its 15th anniversary: Since the first ŠKODA Superb in 2001, the traditional Czech manufacturer has produced around 900,000 vehicles of all three Superb generations. Since March 2015, more than 100,000 of these have been produced in the current third generation, which has successfully established itself in the automotive mid-class.

With a new, expressive design and innovative technologies, the new ŠKODA Superb led the brand into a new era: thanks to the sharp lines of the exterior, the most modern assistance systems for safety and comfort, powerful yet economical engines, the largest available space in the segment and numerous ‘Simply Clever’ details, the current generation has successfully established itself in the mid-class.

its extraordinary qualities, the ŠKODA Superb has been awarded the ‘Red Dot Award’ for outstanding product design and the title of ‘Car of the Year’ in numerous European countries. The production figures also underline the success of the brand's flagship: Since the first ŠKODA Superb of the third generation, which ran off the line in March 2015, ŠKODA has manufactured over 100,000 vehicles of the popular series. In total, the car manufacturer has produced nearly 900,000 ŠKODA Superb of the first, second and third generation.

The origins of ŠKODA’s large representative vehicles date back to the early years of automobile manufacturing. In 1907 the Laurin & Klement FF became the first eight-cylinder model in Central Europe. In the 1920s, the luxurious ŠKODA HISPANO-SUIZA, among others, was used by Czechoslovakia's first president, Tomás Garrique Masaryk; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. A representative ŠKODA model named Superb was launched for the first time in 1934: the ŠKODA 640 Superb. Just like the current generation, the forefather also featured trendsetting technology, with advanced independent suspension and a 2.5-litre six-cylinder engine producing 55bhp. Only around 200 vehicles left ŠKODA’s production halls.

Motoring review site Honest John has named the ŠKODA KODIAQ its overall 2018 Car of the Year – adding another trophy to the Czech SUV’s remarkable collection. In addition to awarding the KODIAQ its highest honour, Honest John website visitors also named the SUPERB as its Family Car of the Year for the second year in succession.
ŠKODA AUTO continues its growth course. Never before has the Czech traditional brand achieved such a strong result in terms of sales revenue, deliveries and operating profit between January and March. The manufacturer delivered 316,700 vehicles worldwide (+ 11.7%). Operating profit increased by 5.3% to 437 million euros in the same period, while sales revenue increased by 4.9% to 4.5 billion euros.
ŠKODA owners can check the status of their car with just their voice thanks to the integration of ŠKODA Connect and Amazon’s Alexa virtual personal assistant. The technology works across all devices equipped with Alexa Voice Services and allows owners to interact with their vehicles on a completely new level.
ŠKODA fleet’s latest research into the habits of company car drivers has revealed they will spend the equivalent of nearly three years of their working life in the driver’s seat.
ŠKODA UK continued to grow into 2018 with sales remaining buoyant despite the general decline in the new car market. The brand achieved a joint-record first quarter market share of 3.01 per cent (first recorded in 2014), up 0.29 per cent over the same period last year with 21,611 cars finding new homes. ŠKODA also delivered its best-ever March market share of 2.81 per cent, up from 2.43 per cent in 2017, registering 13,300 cars.
ŠKODA is making the SUPERB an even more tempting proposition for buyers thanks to the introduction of a new SportLine Plus model and a raft of extra equipment for the SUPERB. The range expansion celebrates the incredible success of the SUPERB in the UK, and further distances ŠKODA’s award winning hatch and estate from the sector competition.