With a new, expressive design and innovative technologies, the new ŠKODA Superb led the brand into a new era: thanks to the sharp lines of the exterior, the most modern assistance systems for safety and comfort, powerful yet economical engines, the largest available space in the segment and numerous ‘Simply Clever’ details, the current generation has successfully established itself in the mid-class.
its extraordinary qualities, the ŠKODA Superb has been awarded the ‘Red Dot Award’ for outstanding product design and the title of ‘Car of the Year’ in numerous European countries. The production figures also underline the success of the brand's flagship: Since the first ŠKODA Superb of the third generation, which ran off the line in March 2015, ŠKODA has manufactured over 100,000 vehicles of the popular series. In total, the car manufacturer has produced nearly 900,000 ŠKODA Superb of the first, second and third generation.
The origins of ŠKODA’s large representative vehicles date back to the early years of automobile manufacturing. In 1907 the Laurin & Klement FF became the first eight-cylinder model in Central Europe. In the 1920s, the luxurious ŠKODA HISPANO-SUIZA, among others, was used by Czechoslovakia's first president, Tomás Garrique Masaryk; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. A representative ŠKODA model named Superb was launched for the first time in 1934: the ŠKODA 640 Superb. Just like the current generation, the forefather also featured trendsetting technology, with advanced independent suspension and a 2.5-litre six-cylinder engine producing 55bhp. Only around 200 vehicles left ŠKODA’s production halls.
ŠKODA UK has launched its first online showroom. Customers can access the ŠKODA Live Tour on their computer, tablet or smartphone – and gain the showroom experience at a time and place that suits them. ŠKODA Live Tour instantly connects the customer to a ŠKODA Product Host by an internet video link, who takes them into the Live Tour showroom and introduces the ŠKODA models.
ŠKODA’s new compact SUV is called the KAROQ. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. For the name of the new compact SUV, ŠKODA has drawn on the spelling of the ŠKODA KODIAQ and in doing so, has created a consistent nomenclature for the brand’s current and future SUV models. The ŠKODA KAROQ will be introduced to the public for the first time in Stockholm on 18 May and represents a further milestone in ŠKODA’s SUV campaign.
© ŠKODA AUTO a.s. 2017